Your favourite microbrands might be lying to you…

Andrew tells his story of building his own watch, but there are some things behind the scenes that aren't pretty.

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Short from 'Dark Secrets of the Watch World':

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Grab your Limited Edition About Effing Time X WOLF watch winder here:

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[lordcharfield]

The answer is to check out each individual company and if you can’t find any reassurance, don’t deal with them. It’s unfair to smear all micro brands and completely hypocritical if you’re buying Apple, Nike products or similar.

[adamski]

Bet he's got an iPhone, an iPad and a MacBook.

[theamateurguitarist]

I sent the email cutting my ties on my iPhone, wearing my Nike trainers and t-shirt, whilst drinking a Starbucks in an Uber. I just can’t support companies that exploit people and cheap labor 👀

[vitturm]

Name me one product produced in China where the employees get fair pay.

[josiah]

How else can San Martin make a watch good as the explorer for only $300?

[overman]

Moral superiority is so trendy nowadays.

[OngoGablogian]

Wait, is he saying they employed an army of midgets? That's terrifying. Imagine if they escaped.

[dragonniz]

They were waiting for the project to take off so they could get paid well 😅

[NewEngland]

- And major brands aren’t guilty too?? And how exactly do you determine good from bad companies?

[marvelmarcus]

Whats the company's name i wanna build a mirco brand..

[craigs]

Have we not established that there's parts and work being farmed out to China by major "western" brands? We want the sausage, we just don't want to see how it's made.

[timemasterhms]

Instead, he runs a watch media company and store that promotes OTHER micro brands using cheap labor so he doesn't have to feel guilty about it.

[MPerry-oxqb]

You’re wearing a Ralph Lauren shirt. RL makes shirts in China and other countries that use cheap labor. I mean how far are you willing to take this mindset?

[yojimbo]

Another reason why these gentlemen are so admired. Morality and ethics seem seem rare in our business world today. Nice to see it still exists. Whoever said Andrew is a should be ashamed of themselves.

[ebismundo]

A lot Swiss manufacturers are using Chinese factories for their cases sooo it’s just not microbrands

[barrettwbenton]

Saw this when it aired last Sunday. Still blows my mind. Massive props to Andrew for this, and looking *very* forward to this coming Sunday's "session." It just gets effing better and better.

[ccooper]

You are never going to be much of a businessman if you start to worry about the little people. You should not even concern yourself about paying your share of tax; this works fine for Mr Rolex...

[tomskimcdouglegaming]

I wonder how big the person was that made that Chinese shirt?

[bored]

Everything your wearing comes out of a sweat shop

[LenHere]

Can someone share a link to the full episode from which this short was clipped?