How to Build Your Creative Workplace | Petronela Zainuddin | TEDxIHEParis

“People are the most creative when the brain is distracted.” Building a creative space and creative activities for creative people..

Petronela Zainuddin is a Designer, Educator, Doodler and CEO at Good Morning Creativity, an award-winning learning and design company.
Her work is all about discovering and developing the creative potential of people and organisations. Petronela’s journey started with facilitating innovation workshops for start-ups and NGOs, but very soon she decided to focus on companies and schools that systematically block our creativity.
She designs learning programs, online courses, thinking tools and practical challenges that help leaders, facilitators, and educators to foster creativity in others. Currently she runs research and prototype projects on working and learning spaces such as “Innovation Playroom” and “LearnGym” that embrace creativity, play and collaboration, and help in developing a culture of innovation.