91X Relaunch (2005) | XETRA-FM / Tijuana, BC

Audio from XETRA-FM's 2005 relaunch after Finest City Broadcasting took control of the station from Clear Channel Communications. The relaunch gives a thorough history of the station's evolution over the years. 91X is a border blaster radio station, serving the San Diego market from a transmitter site south of the border in Tijuana, Baja California MX.

From Wikipedia:
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In 2005, the FCC amended its ownership rules to make leases of foreign stations attributable to ownership within the U.S. market they serve; this placed Clear Channel over the FCC's 8-station limit for the San Diego market. This also included LMA deals on domestic stations. Because of this, Clear Channel was forced to spin off the operating rights to 3 of its Mexican stations. A new entity was formed to operate XETRA-FM, along with sister stations XHRM-FM and XHITZ, and a wall was put up in Clear Channel's San Diego office to physically separate studios, operations, and staff of the newly formed cluster. A new entrance was built at the back of the building to access the studios for the divested stations.

Chapters:
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00:00 Intro & Call Letters
01:27 1983 / Station Launch
03:15 1984-1987
05:16 1988-1989
06:33 1990-1991
08:56 1992-1993
10:40 1994-1995
11:36 1996 / Jacor Communications Acquisition
12:00 1999 / Clear Channel Acquisition
12:41 2002 / FM 94/9 Launch
13:31 2005 / Relaunch Message
14:45 Artist ID Compilation

Credits:
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Audio Source: Stephen Kallao via Soundcloud
Writing: Kevin Stapleford/Stephen Kallao
Audio Production: Stephen Kallao
VO:
Kevin Stapleford
Chris Cantore
Hila Hilary
Marco Collins
Stephen Kallao
Donna Frye
Renamarie Villano
Brian Haddad
Loren Nancarrow
Chris Muckley
Steve West

#91X #formatflip

[presidentsquidward]

This video is so interesting to me as someone who vaguely remembers the relaunch as a 4-5 year old in 2005, I really grew up on both 91x and 94.9 to the point I feel like one of the few gen z radio nerds in san diego, and seeing how 91X relaunched to classic alternative it makes me kinda sad hearing the "commitment to new music" part, because while it's still here in this relaunch, it feels more like an afterthought while the main focus is this false illusion that it's the "good ol 91x" when most of the classic stuff stays on resurrection Sundays. The playlist is great gold based, but it gets old fast when its most of the day every day. :P New music should be rotated more, that's one piece of the 91X puzzle.

It is funny however taking shots at Garett Michaels who's been PD at 91X for years now, as well as Michael Halloran, who we all agree is one of the GOATs of 91X. XD

[adolfoherrera]

It's interesting to me remembering when 91X started sucking in the 90's & how sad it was. KROQ had already sucked for years so why wouldn't they as well? Living in Orange County I could always switch between the two & I was so pleasantly surprised 10 years ago when flying out of TJ to actually hear new music & variety(!) coming off 91X's signal. Here's hoping they keep on reaching for the cutting edge & shunning all that KROQ became.