What The Hell Is Happening to Coach?

Beware, folks! Coach has new marketing techniques, and one of them utilizes FOMO, the fear of missing out. Be careful before you fall into the brand's traps. Here's what has been going on with Coach, the luxury brand you have been seeing everywhere recently!

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[Daisy.]

I used to work for coach years ago. They use quality leather and the craftsmanship is equal or better than higher luxury brands…

[shartman]

I like coach bags but hate that they put their logo or a big C on everything! I’m sticking with my old ones.

[melocoton]

Coach has to get out of Outlet Malls. It cheapens the brand and made for outlet pieces aren’t as good quality as regular products, which again, cheapens the brand.
I would love it if they would do a re-launch of their vintage classics from the 70’s and 80’s

[cecilyerker]

I was impressed with the lavender Coach Quilted Pillow Tabby I looked at in my local Coach boutique today. Lambskin leather, very sturdy brass hardware, a thoughtfully designed bag. I am impressed with Coach’s recent resurgence.

[Mirella_MtOlympia]

Coach is always a winner, and they are killing it right now! Some people snub the brand because it's American. But the brand is always talked about in relation to luxury because it doesn't fit neatly into the contemporary category like MK, Tory Burch, etc. and some European "no history" brands. Some people cannot digest the fact that Coach is unique. The brand is its own category. It's who it is-- with its own history, heritage, and legacy.

[mCblue]

If the biggest worry in your life is buying a too common Coach bag I feel sorry for you

[Mirella_MtOlympia]

If I were Coach, I would increase/quadruple my prices and start speaking French! It seems that that's what the masses fall for.

[totesgene]

What would help Coach is getting rid of made for outlet items. It diminishes the brand to sell cheap crap with their name on it. It’s also shady - they try to make people think they are getting a deal by having a fake higher price on the item making people feel they are getting a deal. Nope - that item was made for outlet and never the original price on the tag.

[sudan]

I've been sleeping on Coach, the quality of their bags and their style is unlike any other brand. Honestly, I think some of their bags are better than LV, YSL, and Chanel etc. in quality, price and style. The type of bags they're producing is timeless. Unlike other brands you can customize the bag how you want it by switching the straps and adding charms to it. I love how I can express my own individuality using their bags without having my bag look like everyone else's. All the other luxury brands make one fits all bags but not Coach. As a new customer, I love the versatility of their bags and and quality that goes into making them! So happy to have found this brand :)

[fiv]

Coach make the best bags in my opinion, I have so many, all second hand.

[h.smith.]

My leather Coach bags are better quality than my Louis Vuittons. They also don't show wear as soon as my LV. They are also a much better value.

[BAShireSATAX]

Coach is forgetting that they are entry level luxury and not luxury brand like LV.

[jannylynnb]

I wish they would return to the days when it was about purchasing a high quality leather bag. I don't really want just another trend and will continue to buy vintage.

[Sebastian-ftrm]

Whats wrong with re-releasing it when a lot of people wanted it? It's the exclusivity that people wanted while still remaining approachable.

[Sevenninefine]

Coach putting random animals and things on their bags is equivalent to finding a cute jacket at forever 21 but it has some weird catch phrase on the back.

[DrWashingtonMA]

Coach has been doing this since the 90s. I remember being in middle school and the “It bag” was limited edition, especially during the holiday season. As we got to high school and worked summer jobs we were saving for a bag that was “sold out” by the time we could afford it which always seemed to be around the first day of school. Now that I am a parent, this video makes me wonder how my parents made it happen without internet wars and after sellers. Crazy how some things don’t change they evolve.

[ashleylala]

In the early 2000s wasn’t Coach only slightly cheaper than Gucci? I remember a Gucci monogram bucket bag being around $500 and coach was around $300. I haven’t priced them in a long time but I feel like Gucci is WAY more expensive now.

[ActuallyJustJasonDean]

i got a coach ad before this video lol

[tigre]

I've always respected Coach from the very beginning but they just weren't my style. Until the SWAGGER was released. I have 2 of them, black anc navy. Then later, when they released the Tabby, i fell in love with those. The regular ones, not the quilted or pillow ones. Have 2 of those, black and grey. Now, I've got my eye on the BROOME in silver/blue.

[kyletorres]

Regarding Coach Outlet increasing their prices. They do it when there is an extra 15-20% off site wide promotion. When the sale ends they normally return back to 60% off.