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3 Examples Of Behavioral Economics In Strategy
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How can you impress clients by using behavioral economics to shape the briefs you write?
In this video I show you 3 different ways to use Behavioural Economics techniques 'Social Proofing, Choice Architecture and Ikea Effect'.
Thanks to Strategy Finishing School member, Zac Martin for helping out with this video.
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🔥 Follow me on
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ABOUT ME: I’m Julian Cole, a strategy trainer at the Strategy Finishing School.
I’ve helped over 3,000+ strategists gain confidence in their skills with classical training in strategy.
Previously;
Strategy Consultant (Uber, Disney, Facebook, Apple, and Snap)
Head of Comms Planning at BBH and BBDO New York
Won over 100+ creative and strategy awards.
In this video I show you 3 different ways to use Behavioural Economics techniques 'Social Proofing, Choice Architecture and Ikea Effect'.
Thanks to Strategy Finishing School member, Zac Martin for helping out with this video.
—————————
—————————
—————————
🔥 Follow me on
—————————
ABOUT ME: I’m Julian Cole, a strategy trainer at the Strategy Finishing School.
I’ve helped over 3,000+ strategists gain confidence in their skills with classical training in strategy.
Previously;
Strategy Consultant (Uber, Disney, Facebook, Apple, and Snap)
Head of Comms Planning at BBH and BBDO New York
Won over 100+ creative and strategy awards.
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