Episode 3: Behavioural Economics Explained

Behavioural Economics Explained | Chen Li & Joël van der Weele

This thursday, behavioural economists Pr. Chen Li and Pr. Joël van der Weele, give you a glimpse of the answers Behavioural economics offers to tackle climate change. In this episode, the core foundations of behavioural economics are discussed while nudges are presented as a promising tool for policy makers in the fight against the climate crisis.

#climatechange #rethinkingeconomics #econ4future #pluralism #ecology #economics #degrowth #future #education #Behavioural Economics

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It seems that behavioral economics has been picked up by corporations and business full heartedly but whenever there is talk of governments and institutions putting into practice in behavioral nudges into practice on climate change there is an outcry of government overreach. This puts institutions in a position of unfair advantage. Big tech has consistently nudged us in the wrong direction spuring us to spend more time on our devices and sustaining a model that pushes us towards overconsumption by means of ads. If big tech was serious about climate action they would start by reflecting on their business model.