Amazon Sponsored Advertising Optimization Strategy - Optimizing PPC with Revenue Per Click

During the recent PPC Mastery Summit, Michael Erickson Facchin from AdBadger shared an awesome way to optimize your campaigns using a hidden metric - Revenue Per Click.

It is actually hidden in plain sight and is a great way to optimize your bids in your sponsored products campaigns. The great thing with this bidding strategy is that you can use it for both the ad group and keyword level.

Happy bidding!

[geniusmode]

That was kangaroo math. Nothing made any sense. You didn't account for beginning acos or cpc.