What Is RPM? [RPM vs CPM on YouTube]

YouTube recently added ROM to youtube analytics. Any time a new stats metric is add to the system it normally means something big. So today I am going to explain to you What Is RPM? How does RPM affect my/your channel? How to improve RPM? How to increase cpm? and CPM vs RPM.

What Is RPM? - RPM is a simple metric that compares your total revenue against your views. It's calculated by multiplying all your revenue reported in YouTube Analytics (including ads, YouTube Premium, Channel Memberships and Super Chat and Super Stickers) by 1,000, and then dividing it by total views in the same time period.

RPM means revenue per mille, and tells you how much you earned per thousand views. To calculate your RPM, your estimated revenue is divided by your total views in the same time period.

Your estimated revenue includes revenue from ads, YouTube Premium, memberships, Super Chat and Super Stickers. This is the actual revenue that you earned after YouTube's revenue share.

Total views is defined as all views, including views that weren't monetised.

Because RPM is calculated with your share of the revenue and includes views that weren't monetised, it's typically lower than the playback-based CPM.

What is CPM? - Cost per 1000 impressions (CPM) is a metric that represents how much money advertisers are spending to show ads on YouTube. You'll see a few different CPM metrics in YouTube Analytics: CPM: The cost an advertiser pays for 1,000 ad impressions. An ad impression is counted any time that an ad is displayed.

Playback-based CPM means effective playback-based cost per mille, and tells you how much advertisers paid per thousand monetised playbacks.

To calculate your playback-based CPM, the total revenue from ads is divided by estimated monetized playbacks. An estimated monetized playback happens when a viewer sees at least one ad impression when watching one of your videos.

⏱️TIMESTAMPS⏱️
0:00 What is RPM?
0:44 CPM vs RPM on YouTube
1:22 How is RPM calculated on YouTube?
2:29 Why is RPM important?
3:38 How to increase your RPM on YouTube
6:13 How to increase CPM on YouTube

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#AlanSpicer #cpm #rpm #StartCreating #YouTubeCertified #HowTo #Education #VidIQ

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[Mistyfgdf]

Monetized few days ago
Rpm 75 cents 😂
Im still happy doe

[Indeewoods]

My cpm is 11.50 my rpm is 10 cents how is that possible? Lol

[paulg.]

Someone please explain to me how I can have a long form single video have a $9.67 CPM but youtube only payed me an RPM of .53cents for a 5.4k video giving me a pathetic $2.91 ???  They made $52.22 off me and are only paying me $2.91 I'm supposed to get 55% and they get 45% how can they get away with this?
Video length 12:58
Average view duration 6:53
Watch time hours 670

[sturgeonguy]

when does "rpm" kick in. i am monetized but the rpm shows a dash rather than an amount. tia

[dominoesbestt]

I am not even monetized and I am watching this LOL

[holisticmeditationtherapy]

Not yet there but working hard! Looking forward. With your continuous helpful tips, we will get there hopefully!
Thank you for all the tips.
I bring Love and Peace.

[itsclarice]

A big thumbs up thank for explaining rpm

[ImmaOlerum]

I now know what RPM means, thank you for these explanations.

[December]

Hi friend keep safe and Godbless thank you for sharing about RPM now I know what it is it

[ChenylovePalange]

Thank you for this topic it is very informative and interesting.

[maylin]

One kid I'm starting to watch, he has a lot of cool information, but used RPM and CPM interchangeably.

He never said at the time of mentioning RPM or CPM what they were other than to do with views. So, I appreciate that you did a breakdown on the differences into simpler terms. I appreciate this! 🩷✨️

[lifeingermany]

Thanks dear for such an informative video.
Love from Germany

[glowbalmania_]

my RPM is 0.17dollar and i got monetized 2 months ago (june9)

[Leon-XR]

Great Video!! I thought Youtube took 45% (which is already A LOT) and not 70% as you mentioned, could you briefly clarify that? Thanks

[dct-dreamcametrue]

I like the way you talk about cpm (piece of pie)

[Halorosevlog]

Its very helpful my new friend nice to meet you!i needs to learn more about YouTube business

[TeacherJC]

I hope you will notice me Sir, I want to know why my RPM is higher than my CPM? Please enlighten my mind thank you

[alivstyson]

what is better for a creator skippable ot non ? I think skippable are only 15 secs and only have to play 5 secs to be counted ?

[manangmaryschannel]

Thanks sir for sharing this information God bless you more sir

[MyRealitywithNicole]

My CPM is $12 and my RPM is $6.06 so I'm basically at a 50/50 split?