TAC Enforcement tv ad 'Signs', Don't risk it 2010 Christmas Enforcement campaign

The 2010 Christmas Enforcement campaign will consist of a series of three television commercials, each one focussing on police operations and covering the key road safety issues of drink driving, drug driving and speeding, and the likelihood of detection. The new enforcement tagline "Don't risk it", reminds drivers to think before they get behind the wheel after drinking.
These commercials provide a hard-hitting warning to drivers that Police will be out in force in large numbers, and that Victoria Police make no apologies to those who are caught driving irresponsibly on our roads.
The theme for the first commercial in the series is 'Signs', where the focus is on the large police presence that will occur over the holiday period. Throughout the commercial, a number of road signs have been replaced with messages such as 'Biggest Police Operation in History', and street name signs changed to things like 'No Warning'. This ad aims to warn drivers that no matter where you are, and no matter what time of the day or night you are driving, you will not escape police if you are driving impaired, or driving recklessly. This first instalment will go to air on Sunday November 28.

Transport Accident Commission Victoria.
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