From Consumer Intelligence to Consumer Centricity

Some say we will go ‘back to normal’ after the current global pandemic subsides, whilst others say we’re already living in a ‘new normal’. We don’t believe either of these to be true.

Instead, we believe that we’re living in an accelerated reality, with the crisis simply having increased the speed of adoption of many pre-pandemic consumer trends and behaviors. The question is: have brands accelerated too?

We’ve witnessed the adaptation of many brands and businesses in recent months, all with one common denominator: an outside-in perspective. Or rather, consumer intuition.

In this virtual event, keynote speaker Tom De Ruyck will explore why brands must integrate the voice of the consumer in everything they do, and how a collaborative mindset is key to acting upon this new accelerated consumer reality.

With powerful client cases and examples from Haier, Spotify, tickr, CitizenM and more, we’ll illustrate how you can surf the wave of change by moving from consumer intelligence to consumer intuition.