What is Indiegogo? | Understanding the Crowdfunding Platform?

Indiegogo was one of the first crowdfunding platforms founded to help creative people bring projects to life. Since launching in 2008, more than 800,000 innovative ideas have been funded on the platform, and they say their backer community is more than 9 million backers strong.

From creative projects to new products, creators have been taking their visions before the crowd and getting the funding to bring them to life. Have an idea for a product or business, but need funding? If traditional funding methods like loans or angel investors aren’t for you, maybe you should consider the crowd.

What makes Indiegogo different? What makes it the right platform for some projects, but not others? In this video we’ll break down the things that separate Indiegogo from other platforms so you can make an informed decision about whether it’s the platform for your venture.

Still want more information? Check out our blog: What is Crowdfunding? We outline in more detail the types of crowdfunding and link to additional resources you may find useful.

____Contents of this video____

00:00 – Intro
00:29 – What is Indiegogo?
00:52 – What makes Indiegogo different?
01:38 – Campaign Categories
01:58 – Benefits for Creators
02:11 – Indiegogo Rules



00:29 – What is Indiegogo?
Indiegogo is the oldest reward-based crowdfunding platform. It was founded in 2008 and has helped bring more than 800,000 projects to life. Indiegogo focuses primarily on product-based campaigns

00:52 – What makes Indiegogo different?
Indiegogo and Kickstarter are similar, but the differences are important to pay attention to. The biggest difference is their approach to funding, and what it means for projects that launch on the platforms. Indiegogo offers flexible funding as an option while Kickstarter is all-or-nothing.

01:38 – Campaign Categories
Tech and gadgets are the most popular categories on Indiegogo. Creators who launch innovative, affordable products in these categories are often met with enthusiasm.

01:58 – Benefits for Creators
Indiegogo’s approval process is appealing to creators who are earlier in the process of bringing their idea to life as they don’t require fully-functioning prototypes. There’s more leniency to creators who are open about their early stage work.

02:11 – Indiegogo Rules
No weapons, violence, nudity, drugs or alcohol. No aircraft too. Indiegogo will remove campaigns that violate the rules.


___About Enventys Partners_____
Enventys Partners is a start-to-finish, all-encompassing product development service agency that designs, prototypes, manufactures, fulfills, crowdfunds, and markets new products and startup businesses.

We’ve raised more than $350 million for clients through crowdfunding and has been involved in the development, prototyping, launching, and/or marketing of over 2,500 products. For more than 20 years, clients have utilized the agency’s combined services to take their consumer products from napkin sketch to production.


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[frostyjim]

I know what it is! It's a company that takes your money and doesn't deliver the promised product and then ignores you.