Crowdfunding Explained and Crowdfunding Tips from Indiegogo Founder and Chief Development Officer

Crowdfunding Explained and Crowdfunding Tips from Indiegogo Founder and Chief Development Officer

Danae Ringelmann, Founder and Chief Development Officer Indiegogo believes that Crowdfunding has changed the finance industry forever.

She believes that crowdfunding has reduced both market risks and execution risks.

Market risks refer to product market fit - will anyone actually pay money for your project? Does your product solve a real problem for real customers?

You can also hone your product with real customer feedback on what they prefer.

Validate the need
Gauge demand
Build brand
Build awareness

Execution risk refer to your initial startup risks. With crowdfunding you can pre-sell your product and also test which product features customers are willing to pay for.

You can test features, test customers, test pricing, and even test future offerings.

Role of traditional financiers
If cash is a commodity then what else can a provider of cash provide. Each type of finance brings certain benefits through making connections, business expertise etc

Indiegogo is an incubation platform for traditional capital and a market testing platform to reduce investment risk.

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[dulcesanchez]

This is very insightful... I am grateful for this video. I will use it to my advantage. Thank you.

[christopherarmstrong]

13:23 Traditional financiers (investors) can bring relationships and expertise. New role as *amplifiers* vs. *gatekeepers.*
16:15 The ideas that actually get through are the ones the world actually wants instead of what gatekeepers think the world wants = ideas are better = more merit based fashion / true market based need = less waste = mitigate risk of overproduction and underproduction. Changing finance for good.

[dh]

beware of an outfit called INVENTURE X. the rep i spoke with was extremely rude and felt like an unethical situation which could be a scam. how do i know for sure?

[bireshkumar]

do you consider fund seekers from India ?

[kingstv]

Hi!! I have a small carwash business here in philippines..im planing to expand my business but because of pandemic its hard to reach a bigger capital..it is possible to ask an funding assistance i crowdfunding to expand my business??? Thanks and more power...

[franceleeparis]

Just shows that there there are lots of people with too much cash.... a fool and his money are easily parted...