Rishi Sunak heckled over alcohol duty as he pours pints at beer festival

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Rishi Sunak has been heckled during a visit to a beer festival where he was seeking to promote a shake-up of the alcohol duty regime that will increase tax on a range of drinks.

“Prime Minister, oh the irony that you’re raising alcohol duty on the day that you’re pulling a pint,” publican Rudi Keyser yelled, as Mr Sunak toured the Great British Beer Festival in west London’s Olympia on Tuesday.

Mr Sunak has insisted the reforms centre on “backing British pubs” and that businesses and consumers will benefit from the post-Brexit alcohol duty changes, despite the increases on wine, vodka and canned beer.

First set out by Mr Sunak when he was chancellor in 2021, the new system aims to encourage drinkers to cut back by taxing all alcohol based on its strength, rather than the previous categories of wine, beer, spirits, and ciders.

He described the overhaul as “the most radical simplification of alcohol duties for over 140 years”, enabled by Britain’s exit from the EU.

But whisky distillers describe the changes as a “hammer blow” and brewers warn of a tax hike on bottles and cans.

Mr Sunak was pouring a pint of Black Dub stout at the stall of the Wensleydale brewery from his North Yorkshire constituency when he was heckled by Mr Keyser, a 46-year-old who runs a chain pub in London’s Wimbledon.

Mr Keyser, a former brewer, told the PA news agency that Mr Sunak’s claim that drinkers and businesses will benefit is just “smoke and mirrors”.

“It’s robbing Peter to pay Paul,” he said, insisting that consumers will see an increase in prices as a result of the changes.

“And he has the audacity to come and pull a pint for PR,” Mr Keyser added.

Another man shouted at the pint-pulling teetotal premier, who is famously a fan of Coke: “Prime Minister, it’s not Coca-Cola.”

In March’s Budget, Chancellor Jeremy Hunt also announced that the freeze on alcohol duty would end on August 1 and increase by inflation, at 10.1%.

The increase will see duty rise by 44p on a bottle of wine, which, when combined with VAT, will mean consumers will pay an extra 53p, according to the Wine and Spirit Trade Association (WSTA).

The Chancellor is cutting the duty charged on draught pints across the UK by 11p in August, effectively freezing or cutting the duty on beer poured from tap in the nation’s 38,000 pubs and bars.

Mr Sunak hailed the tax relief for pubs, which he called “such a special part of our country’s fabric” as he chatted to stallholders at the festival featuring hundreds of different brews.

He told reporters at the event: “Now that we’ve left the EU, we can ensure that the tax we pay for beer on draft in pubs is lower – less than the tax we pay for beer in the supermarket.”

He defended the reforms when asked about alcohol duty rising by 10.1% in line with inflation, saying the simplification of the system, which means “the lower the alcohol in the drink, the less tax you pay”, follows a “common-sense principle”.

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Is it still something like 19p a pint in Parliament?

Blahem
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WARNING! Roland Rat is NOT your friend.

sicksquid
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Utter rubbish the EU didn't decide on tax duties for the UK and it's still way higher in the UK.

davidhooper
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That bald fella telling him to shut up 😂

QuackLikeADuck
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So we all gotta make do with gnats piss while he quaffs the finest, cheers mate.

TommeeKnocker
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Good stuff for the rich, cheap rubbish for the poor

lolly
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I’m not saying rishi is boring but Jeffrey epstine played his speeches on his private place to put the kids to sleep 1:

simonnixon
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"left the EU" have we really?

jocky
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Come on guys - Haven't you learned how this world works yet? Close your mouth and pay! Be as English as you like about it - Sleeping Sheep!

neilsmith
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Rishi is offering Kool-Aid to his backers.

pitviper
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Is he a clone of Tony Blair and Barrack Obama gone wrong

theprogrammerrolandmc
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I'm sorry but that excited schoolboy look on his face as he announces anything just makes me hate him all the more.

opinion
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This is for the greater good. He doesn't want people to drink alcohol because it's very bad for your health. He cares about you ok.

ASMR-XI-ZUI
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Alcohol is sinful. Chant the Hare Krishna mantra, drink charanamrit or teertham and be happy !

TheAbhi
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I seem to remember Tim Martin, the Wetherspoons Worzel Gummidge, bleating for this YEARS ago. What a coincidence...the dreams of an arch brexiteer and Tory donor seem to have come true. Who would have thought it?
I don't imagine it's got anything to do with 'Spoons being unable to recruit staff and having to close lots of pubs.

danjames
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UK has the largest addiction and binge drinking problem in all of Europe.

If higher alcohol taxes won’t deter people, then at least it’ll partially cover the cost of pumping their stomachs on the NHS.

If you’re a modest drinker then these taxes will barely effect you.

markprothero