Lizzo's surprising pre-save strategy #shorts

I’ll get an ass tattoo if this post reaches 1m views 🤣👀

Pre-save campaigns are difficult because there are too many barriers for users to complete it with ease.

This is because if you tap somebody’s pre save link on Instagram - it’ll open in IG’s inbuilt browser and ask you to log in to Spotify.

Most people can’t remember their logins so exit the page without pre-saving. 🤨

Guide your fans & followers through the process so they know what to expect..

And give them A REASON to do it.. like @lizzobeeating 😅

Follow for more music marketing & promotion tips 🙋🏼‍♀️