Hospitality Trends 2023

- Value for money is becoming increasingly popular, even among higher income brackets.
- Personalisation through attribute-based selling and AI technology can improve customer experiences. Family travel is on the rise.

- Business trips are bouncing back, but companies are trading down on accommodations to cut costs.
- Breakfast is essential for a positive hotel experience and can indirectly affect the overall score and search engine rankings.

- Food tourism is shifting towards local produce and agricultural experiences, creating opportunities for partnerships with growers and brewers.
- Functional food is gaining popularity due to increased anxiety and stress, with consumers seeking mood-boosting ingredients and health-related benefits. Health-conscious parents are also demanding more nutritious options for children's menus.

- Google Maps offers multi-tool-like features to boost brand reach and personalised recommendations through AI.
- Working with micro and nano influencers can produce credible content and increase brand impact, especially for niche-specific tourism searches.

- Competitive socialising is a new breed of immersive experiences that include activities like axe throwing, ping pong, and escape rooms, popular with Millennials, Gen Z, and families.
- Digital transformation is growing in tourism services, providing travellers with more immersive experiences, and demand for booking features such as virtual exploration of destinations and rooms is increasing.
- AI-powered analytics, chatbots, and robotics are being used to streamline customer service, solve staff shortages, and improve customer experience in smart hotels.

- GA4 uses machine learning to identify and predict upcoming trends and insights.
- GA4 operates across platforms and doesn't rely on cookies.

- Facebook's Advantage Plus shopping ads allow brands to test created variations and drive conversions through fully automated campaigns.
- Instagram's new features, such as collabs Creator Marketplace and affiliate tools, make brand partnerships and affiliate marketing more accessible for people to participate in. YouTube's short-form content will remain a significant trend in 2023, and investment in Connected TVs is still expected to rise by double digits.

- Implement dynamic pricing models and capture customer data for personalisation.
- Assess amenities and adopt attribute-based selling for blended spaces.
- Create offers for multi-generational travel and upgrade food options.
- Incorporate influencer marketing and short-form video into content strategies.
- Take advantage of YouTube-connected TV ads for cost savings and impact.