Why Companies Spend Millions Changing their Logos

Why do companies spend millions changing their logos and brands?

In this video we dive into the reasons that trigger companies like Fanta, Dunkin, Burberry and many more go through this costly process.

[itgav]

I thought this video would be from a person with 500k or a million sub channel. But I was WAY off, this is good video. ❤

[Dragonten]

I have to start a graphic design agency

[tomveijmeren]

Keep this up and you’ll end up big. I watch a lot of these kind of channels and you’re quality is up there with the biggest. Ease of the photo / glare transitions though :) you don’t need it.

[znkn]

this is so well made ! looking forward to more content from you <3

[lilsneady]

This is actually a super good video! Keep it up!

[SigmaQuotesForRealSigmas]

How can you edit so well? Wow. You need like 50 times more subs.

[Col_Crunch]

Great video! I did notice some pretty extreme autofocusing issues on the talking head shots. Since you aren't moving it might be a good idea to turn off autofocus and just manually focus if possible (if filming on a DSLR/MILC)

[mustafakhaled]

keep it up with these videos at this level of information and edit man, great work

[walloheen]

This has definitely been said before, but the visuals and fast-paced script make this video seem like it came from a million-sub YouTube channel! Great work!

[JohnnieVibes]

The quality of your video vs the number of views is astounding. Seriously in the 99th percentile of video quality.

[johndray]

Looks like a great video, finally another channel to watch. Subscribed mate.

[logicmaster]

such a high quality video needs more views i subscribed

[Justin-Hill-]

The JCPenney department store's rebrand to "jcp" in a stylized square logo made to look like the American flag proved to be unpopular, so they undid that logo and in a matter of months, reverted back to their iconic 1971 "JCPenney" wordmark, typeset in the Helvetica font.

JCPenney -> [jcp]enney -> jcp (American flag logo) -> jcpenney -> JCPenney

[stefanbumbaugh]

This has such great editing i cant believe you only have 1k subs

[danielmalinen]

I remember when many publicly funded broadcasting companies started doing the same thing in the 2010s and renewed their brand and image once a year. In the end, the countries were forced to intervene in the operations of their own broadcasting companies because large amounts of public money were spent on these brand and image reforms. So I could believe that at some point the shareholders will start interfering with the brand and image reforms of private companies in the same way so that these reforms don't burn companies' money too much.

[lakerskid]

As much as I don’t like everyone simplifying their logos (even sports teams are doing this too) but at least the ones who stay to their roots or go back to their roots like Burger King and Pizza Hut aren’t bad. There’s even some of them like Buick and Kia to where they wouldn’t look half bad at all if both of kept their iconic shapes around. I do believe there needs to be a sense of tradition still kept around.

[visceralbrands]

awesome video! I love your glasses, where did you get it?

[obamalv]

i watched this, and thought it was from a big youtube channel, but no, less than 800 views and 60 likes. damn. this is worth a subscribe

[teameemoses]

Good video.
The video was enlightening about why companies rebrand and the positive & negative sides of it.

[Connoroh_]

I thought you would have more subs with this kind of video quality, keep it up!