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Adobe @ IBC2024 #1 - Color Management
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In the first of our Adobe videos shot on the IBC2024 show floor, Product Marketing Manager Jason Druss tells us all about the new color management tools in the forthcoming Adobe Premiere Pro 25.
From the IBC2024 show floor, here's a demo of what they can do. "So, color management is really important to video editors," says Jason Druss and he's not wrong.
"There are dozens of raw and log camera formats out there and each of them have their own bespoke color science," he continues. "What we're noticing now is that in the end-to-end world where video editors need to do it all - from editing to color grading to sound mixing to motion graphics, the job of color management is just another big part of the workflow that is falling on the shoulders of video editors. So we set out to make a modern comprehensive color management system that is simple enough for any video editor to use, whether you're a first time Premiere Pro user or a video engineer at a post house."
This is a set and forget system, and Druss moves on to demo exactly how it works and matches some Canon footage, some ARRI Alexa footage, and some Sony footage and it just looks seamless on the timeline with no transfer LUTs. Have a look below.
Find RedShark:
From the IBC2024 show floor, here's a demo of what they can do. "So, color management is really important to video editors," says Jason Druss and he's not wrong.
"There are dozens of raw and log camera formats out there and each of them have their own bespoke color science," he continues. "What we're noticing now is that in the end-to-end world where video editors need to do it all - from editing to color grading to sound mixing to motion graphics, the job of color management is just another big part of the workflow that is falling on the shoulders of video editors. So we set out to make a modern comprehensive color management system that is simple enough for any video editor to use, whether you're a first time Premiere Pro user or a video engineer at a post house."
This is a set and forget system, and Druss moves on to demo exactly how it works and matches some Canon footage, some ARRI Alexa footage, and some Sony footage and it just looks seamless on the timeline with no transfer LUTs. Have a look below.
Find RedShark:
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