An Interior Designer's Own Home That Explores Light, Colour and Texture (House Tour)

Bait YSG is the home of interior designer Yasmine Saleh Ghoniem, and is an exploration of light, colour and texture. The apartment is located in the backstreets of Bondi, Sydney, and is nestled inside a red brick art deco building. Yasmine was initially drawn to the detailing around the windows and the apartment’s vestibule, before adding her own distinctive and playful touches that YSG has become known for.

Injecting personality into the dream home, the interior design celebrates vibrant colour and tactile textures. Repurposed materials are shown throughout the house tour, including old tablecloths now used as window treatments. As the home of interior designer Yasmine Ghoniem, Bait YSG proudly projects a boldness that encapsulates the entire space, revelling in character and individuality. Pieces made by friends add personal touches to the interior décor, making the home uniquely its own.

As the home of interior designer and Principal of YSG, Bait YSG completely captures the essence of the studio. The home features clever design solutions throughout the house tour. As the dream house has a small footprint, it was important to maximise every element of the internal space, as well as furniture choices. Practicality also played a major role in the interior design decision making, which included utilising furniture pieces – like the seating area in the living room – as integrated storage, as well as creatively using concealed joinery in the master bedroom.

Each piece of furniture is thoughtfully chosen, adding elements of surprise to the home of interior designer Yasmine Ghoniem. Many pieces by YSG are often bespoke, which is reflected throughout Yasmine’s own home. The textile story of each piece is individual and speaks to a much larger interior design heritage and story. Every inch of the apartment is filled with bright interior décor, which includes a dual tone kitchen and hand-painted floor details.

Natural light was also important when designing the space and selecting colours. The apartment has a purple hue that is carried across the entire interior, stemming from the red bricks across from the home, and this reflection informed a lot of the design choices. Every window casts a shadow across the interior décor and adds a dynamic visual movement to the space. As the home of interior designer and Principal of YSG, Bait YSG speaks to an authentic understanding of the layers of interior design.

For more from The Local Project:

Interior Design by YSG.
Photography by Prue Ruscoe.
Styling by Felicity Ng.
Filmed and Edited by Cheer Squad Film Co.
Production by The Local Project.

Musicbed SyncID: MB01SGV1NL2ZUTQ

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[moritzengel]

Finally a home that looks like home where somebody lives and not like a showroom of a furniture store :)

[kt]

I love her style and her philosophy. I just purchased my first home as a single woman at 52. I haven’t moved in yet but I’m so excited at the prospect of discovering its character and finding new ways to create. It’s a small footprint but over the years I’ve gotten used to and quite like a smaller space. It’s taken me a long time to acquire pieces that have stood the test of time, and that’s even with evolving tastes. Make your own rules! Great video, thanks so much.

[littlenest]

"Tom actually has no idea what colors those are so he thinks they're grey" This might just be the funniest episode so far, while everyone else is jumping on the trend of gifting their partners with glasses that fix colorblindness so they can do emotional reveals of when they finally see color she just decided she would bless herself with a colorful house instead and let Tom keep seeing grey ... talk about lemons and lemonade 😂😂 ❤️

[EmmanuelQuartey]

This video might be a new favourite. I really enjoyed the simple way the homeowner described things. There’s a certain vocabulary architects use that sometimes makes projects really inaccessible, and it was a relief to watch someone communicating clearly and with warmth about why they enjoy their space.

Please let me echo what others have said: more of this, please! Well done to everyone involved in this.

[alimreyes]

I love the love she shows to her house. When she talks about waking up to those palm tree shadows and her explaining all those little details she loves. Really nice video, I'm happy about how she talks about her home. :)

[cool-flamingo]

I think this is the best video you’ve ever published! I love love love the playfulness, transitions, creativity and personality in the video. Yasmine’s home is a dream!

[annab]

Yasmine is a true genius with colour and design.

[jz]

A true artist's home. Finally a place that's not just cladded with marble and timber with straight lines everywhere.

[MattieMacaya]

This one feels so special and authentic, its a home. I love it, i can appreciate the big showroom looking homes with attention to simplicity and architecture but this is absolutely amazing, right down to the tile choices.

[kimmyhill]

Yasmine, your narrative really resonates with me and I like your space a lot.

[mathilde]

I love her she is so genuine, she always makes it work! I am a big fan

[themildrumpus]

I've watched this video four times - love her taste and style. One of my favorite tours that you have done.

[vf]

I want to grow up to live like that women. She seems awesome and she created a real home. My absolute favorite home so far.

[Itsloceng]

I love her house. Didn't expect to love her personality as well <3

[AboutThings_byTarif]

So much love and thought and sadness and beauty seem to go into this home. This conversation encapsulates what a home is and what design does everyday in a surprisingly simple way.

I swear it should be required viewing to all interior designers and architects out there.

(and Yas, your name(s) sound super Egyptian so I'm pretty sure you are. So, greetings from Cairo. Baitek gamil w kalamek agmal :-)

[ArtTimofeichuk]

Awesome paintings and objects of art!!!
Beautiful home!!!

[ninagraciacanete]

I'm using mobile data and watching this on 1080p. No regrets here.

[TheRachelHaul]

Love the candour and creativity – enjoyed hearing her sentiments about what it means to build a home. Also a fantastic transition shot at 03:00 – beautifully captured.

[paranoidhumanoid]

Love the art selections and the kitchen is absolutely small but gorgeous!

[ForeverEclectic]

More please. I absolutely loved this. What stood out to me most were the words....different point of view and authenticity. What a lovely home❤