Introducing the new 5B brand!

Check out our new brand!

A lot has changed in the 10 years since the original 5B logo hit Australia’s clean energy landscape.

Our product range has grown in sophistication and optionality. And so have we. We’ve developed a suite of integrated solutions for customers, developers and EPCs. And we’ve gone global, increasing our impact on the world.

This is a transitional milestone for our business as we launch our new slick and streamlined visual identity. Our new brand reflects this evolution from pioneers of a single (amazing) 5B Maverick product into the home of solar innovation solutions. The universe symbol pays homage to our science-based climate mission and reflects our expanding scope and the speed at which we move.

A huge shout out to our agency WordPlay Studio who called this visual identity refresh “Project Lobster” because a lobster grows into its shell. Our new visual identity will allow us to comfortably grow into an exciting future.

It’s an evolution, not a revolution. Our original branding has held us in very good stead and we are 100% keeping our roots as proud Aussie innovators pushing the boundaries of what’s possible in the solar energy realm.

[CalebWave]

I mean that is a good logo, don't get me wrong, but could you at least have a gradient