Can Apple Intelligence Actually Protect Your Privacy?

Apple’s recent AI strategy announcement at WWDC 2024 has sparked discussions about the balance between innovation and privacy. This episode dives into the key takeaways from Apple’s presentation, focusing on how “Apple Intelligence” aims to protect user privacy while offering enhanced functionality through Siri and new AI features. Explore the potential benefits and risks of Apple’s approach to AI and privacy.

The AI Daily Brief helps you understand the most important news and discussions in AI.

[fontenbleau]

Simpler to answer how privacy are Not protected by any laws in USA - they can't lauch this in EU, Openai already found in violation of federal GDPR law, so if Apple wants billions fines, laws in EU much strict than anything in USA about written permissions, age verification and etc.
It's american famous case when one woman found her medical file photo in training dataset, not EU. This reminds me the notorius case of frozen cancer cells of one woman which american institution used for research and testing for decades and only like after 50 years somehow made agreement with woman's family for compensation, it was the biggest shame in american science history.

[etunimenisukunimeni]

Gotta love the marketing talk around Apple cloud superprivacy. If the data is truly encrypted such that nobody in the data center can read it, even if they wanted to, how is the AI going to read it for processing? The only thing a data center can do without the ability to open and view your data is to just store it. Anything else requires being able to decrypt.

They might still do a good job at it, just saying that you can't keep your cake in a locked box and eat it too.

[swagger]

Naa. They're too late to the game. The only thing Apple has announced is AI features.

[platoscavealum]

🤡 Musk was demonstrating a lack of understanding that most engineers should have. He’s so obviously jealous.

[BrianMosleyUK]

No, and people won't care. The frog has been boiled by Google.

[nickhu]

Sam: ....hmmmm, ok, but ... you can't put extra load on OpenAi's servers, they can barely cope as it is now.
Tim: what about we then run most of this stuff locally on our customer's phones, using their processor, it will result not much of server load, no server costs for us at all.
Sam: Great!
Tim: How do we sell this to our customers?
Marketing: We can't.
Tim: Come on... you are very good at making up bs!
Marketing: ....hmmm ...aww... ....uhh... We are protecting their privacy ?
Tim: Great idea!