The all-new BMW 3 Series. Official TVC.

The BMW 3 Series stands for leadership towards the future. It has modern clear-cut lines, contours and technologies that speak to its cutting-edge quality. A new design language is communicated by its optimized aerodynamics, the glass roof with a slide and lift function and its sporty proportions. Among the many innovations included in it are new shock absorber machinery, laserlight headlights that reach nearly twice as far as conventional ones and a digital key in the form of the Connected app on your phone. The large-surface screen grouping of the instrument cluster and Control Display as well as a wide selection of driver assistance systems make the drive smooth and effortless. With its clear surface layout and driver-focused cockpit, driving pleasure was never so easy to have.

Through energy and dance, this TV Commercial conveys not only the many features of the BMW 3 Series, but the joy and passion that it embodies.

In the opening scenes, a man and a woman dance towards a four-door BMW 3 Series Sedan. One of them unlocks the car with the Connected app and they drive along the highway until they encounter an Asian street market. It looks like they are stuck in the crowded street, but they simply use the reversing assistant to get back on to the road and drive off. After they have passed a group of street dancers, they decide to play a trick on them:

The man uses an app to turn off the music and the dancers stop. They can only resume when he presses the button again. When they are near their destination, the BMW Intelligent Personal Assistant tells them where to park. After scoring a full strike in the next scene, the couple rushes out of the bowling alley – only to find the BMW 3 series pulling up in front of them, ready to be driven.

[Rns]

director- how many dancers you want?
BMW- yes.

[wbwright]

if you look very carefully, you can see a car in this video

[paranoid]

As Mercedes fan I have to accept this ad and music choice is just great even after 2 years I still think about it ! Well done BMW and the producers behind it but also the artist. (Maybe I like BMWs more now)

[constructmaster]

This ad actually made me go and drive my BMW. I freaking love it. The ad and the car.

[kamilbmx]

Owner: Hey BMW, where can I park ?
BMW: Anywhere...

[creativebrightsparkhacks]

This ad had more promoted the song then a BMW ....

[removestress]

0:51 ofcourse the BMW doesn't use its turning signal

[BlackBirds]

This is 99% people dancing, what are you guys smoking

[dondevi]

I watched this video 499493 times and still love it

[tommyv]

We're all here for the song. You came through with that tasty jam, BMW. You came through.

[Jdplayz-bqys]

This makes me love BMW more then I already. Keep making great cars

[aldoalexander]

“Don’t be driven by technology, Drive it.” if u know, u know. 😉

[M-E-G-A]

1:25

If the valet brought my car like that:
“You, are so fired!”

[Privat]

You nailed this one BMW!! Music and the movie are awsome!! Perfect combination!!

[Logical_Motivation]

My love for BMW’s is unreal ❤️ ultimate driving machine 💨

[rogergonce]

If you look very carefully you can see the best commercial on american television.

[saraldagar]

Hell with it, i am here for the song 💙

[planesmple]

Sheer driving pleasure at its best! Nothing drives quite like a Bimmer. ❤️🚘

[gonenguldal]

For people complaining about not seeing the car in the commercial, for God’s sake this is a Bmw 3-series ad, do you really need to see the car?? 3 series is legendary already. And this ad is to draw your attention and it clearly did.

[bogdankuzmanov]

BMW always makes the best commercials! Good old German engineering!