Two minutes on: direct marketing and data protection

Effective marketing is essential to the success of most small businesses. But if you’re going to use direct marketing to help grow your business, you must follow the rules. This simple video sets out the steps you need to take.

Chapters
0:00 - Introduction to direct marketing
0:22 - How to work out your lawful basis
0:44 - Tell people what you're doing
1:01 - Respect people's choices

#HereToHelpSMEs #dataprotection #smallbusinesstips #gdpr