💰 Conversion Paths: The Secret to Scaling Google Ads Campaigns

John reveals how he was able to scale campaigns from $15K to $100K in just one year by focusing on conversion paths.

A conversion path is the series of steps a customer takes on their journey from being a website visitor to making a purchase. By understanding where customers are dropping off and making necessary improvements, you can increase the efficiency of your Google Ads campaigns and see better results.

Watch this video to learn about:
- What conversion paths are
- Why identifying and optimizing your conversion path is crucial to the success of your campaign
- Average cost is not equal to average cost-per-click (CPC)
- The power of equal marketing

PS: This guide series is from an internal Solutions 8 training. We’re sharing everything with you, our dear subscribers, to show our gratitude for the overwhelming support you’ve given us. We value you and your growth with Google Ads. 🖤💚🤍

Related videos:

0:00 Intro
0:36 Conversion Paths: The Secret to Scaling Campaigns
3:23 Average cost is not equal to average CPC
8:08 Why you should master your conversion path
11:50 How to track your conversion path
17:57 Massive amount of equal marketing
20:26 Job opportunities in the best Google Ads agency on the planet

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[irbazahsan]

0°C @ 12am + Coffee ☕ + Google Ads Optimization + Listening this 🎧 = perfect night

[ivan.vatovic]

Great insight. But the thing I like the most about this video is John's mood and lucid laughter :-)

[keywordniches]

great video man. do you also have something for services, this is mostly for products. Hope to see a video soon about this.

[jacabobhappylife]

I have a question about tracking calls to numbers on my website.

Example: I run a home improvement company.
1. Adam Googles "home improvement services" on their laptop,
2. He clicks my ad,
3. He arrives on my landing page and likes what he sees.
4. Adam sees the number displayed on the website, and types it into his phone.
5. Because Adam is short on time, he saves the number as a new contact to come back to later
6. 3 days later, Adam calls the number and is put through.
7. An appointment is made <- Successful conversion

When I first set up the call conversion for this campaign (the ad Adam clicked on), I set a "CLICK-through conversion window" of 7 days.

I understand how Google Forwarding Numbers are used to identify leads from ads. But how does Google determine the original ad-click of a lead, if they clicked the ad on a desktop/laptop, then phoned the number from their mobile?

If Google can't determine when the ad-click took place, surely they also can't determine if the conversion falls in the "click-through conversion window" of 7 days. Do they just assume it falls out the window, or something else?

[coalass]

Love you John. You mad crazy google legend.

[danielstrugnell]

Great video as always guys. How do you control the smart shopping pmax to stick to warm audiences? Via remarketing audience signals?

[keywordniches]

How would you go for lets say a house clearance company that sells it service. Only warm like branded, remarketing and smart search campaign?

[andyokay]

I always have had a hard time with people eating or drinking a lot when doing recordings, so this was kinda hard to follow😂. Not telling anyone how to live their life though, so I just had to power through this one. The content is worth it!