💣 The Secret to Google Ads Success: Mastering Media Efficiency Ratio (MER)

Want to get the most out of your Google Ads campaigns? The key to success may lie in mastering your Media Efficiency Ratio (MER). In this video, John shares what MER is and how you can use it to optimize your campaigns and drive better results.

By understanding and mastering MER, you can make data-driven and calculated decisions about your ad spend and see improved performance in your campaigns. Don't miss this opportunity to learn the secret to Google Ads success, watch the video now!

0:00 The Secret to Google Ads Success: Mastering Media Efficiency Ratio (MER)
6:49 The first indicator that you’re losing conversions
14:55 Looking at the “All Cash In, All Cash Out” method
24:18 Factors to consider when knowing your MER
34:06 Turning off Performance Max and running Standard Shopping instead
43:18 Quick way to calculate MER

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[markpommett]

John, you are the best media buyer I have ever seen!

[BrunoGiosa]

This is by far my favorite video of all time! Loved the new format and John crushes with so many knowledge bombs, it felt like we were having a super fun chat about Google Ads in my living room!
Keep them coming man! :)

[JayEm-vqqs]

saw the ad to football video, good job, caught my attention. Great content. thank you

[bryanmontello]

I'm going to come back and watch this, ty

[GeorgePrappas]

Hey John
Frickin' great content. That was a masterclass for sure! You have definitely leveled up my skill set! I've been watching your stuff for a while, trying to get a handle on this Google ad landscape. For some reason with this video things finally started to click and fall into place. Love your educational stuff. Getting ready to watch for a 2nd time.

You da man!
Thanks

[johnsuscovich]

This video was fantastic John. Thanks for sharing all the information.

[NHammondDesign]

LOVE the new direction with the videos.

Have you seen this strategy change given that PMAX has the ability to only target new customers? And that shopping campaigns are eventually going to get rolled into PMAX?

[narinhuseynli-qhin]

john you are best trhank for the video bro

[donimus]

That was freaking awesome information. Keep em coming 🔥

[GuidedPPC]

@John, thanks for doing this video, offers way more value than the usual Q&A. Question: what if a brand had 10 physical stores in 10 different locations but the ads were done across the country, and 70% of their revenue came from POS. Would you include this POS revenue into MER? Obviously there would be a good chunk of prospects who would see the ad online but buy directly from the nearest store.

[nordicpeacestore]

Best mind in the game.. 10000x Thank you John!

[technomantizzz]

How can I opt-out not to receive these ads? I don't mind that you release a video with info, but why sell a 58min video as a pop up ad without any skip function?

[Bharatiya_Sevak]

I have started using Google ads manager recently. Could you please make a video on how to become Google Partners? Also will the ad spend of linked accounts be counted while qualifying for the Partners?

[starter]

Glad to see I have company. I called it blended ROAS.

[dcaz]

Hey John, you guys only run PMAX with this company? No search? We are confused on what 2-4 campaigns we should be running at the same time, it seems that one will pull from the others. Just asking, thank you so much for all the info on these videos!

[Epar]

@johnmoran5680 this video....bar none, the best content I've seen. thank you! Curious about your thoughts on MER for lead gen? I'm asking because, with ecom, everything seems much more accurate, pin point, simple, etc. BUT maybe, if tracking and offline conversion is solid, maybe there isn't any difference between lead gen and shopping?

[Ivanziv]

Great job!
Super interesting content! A lot of new things for me. *_*

[bryanmontello]

I clicked from your paid, and was taken here?

[DaveFogel]

Where did MER come from. You guys haven't really talked about it for a year, now its MER MER MER...

[ReelGreezy]

I'm sure you know what you're talking about but this video is not digestible at all lol. I don't think you're purposefully doing this but man it is hard to follow you. There is a lot of areas in the video that you insinuate people are supposed to know but most of aren't even using these third party apps like northbeam to relate to what you're talking about.