Keynote Session: Unleashing the Power of Performance Branding

To take your marketing efforts a notch up or two, you might want to leverage the power of performance branding. It's a strategy that's gaining traction among modern marketers looking to achieve optimal results with their campaigns.

Performance branding is a marketing strategy that focuses on driving measurable results, such as conversions and revenue, through brand-oriented campaigns. By combining the benefits of brand marketing with the measurement and optimization capabilities of performance marketing, performance branding can help businesses to build brand awareness, drive engagement, and increase customer loyalty, while also delivering tangible ROI.

And that’s what Ann has shared in this session. She talked about performance branding as an innovative marketing approach that combines the power of branding with the precision of performance marketing.

Ann is a dynamic marketing leader with over 15 years of experience in helping high-value companies achieve their growth objectives. As the Chief Marketing Officer at Stoplight, she is a strategic visionary with a passion for leveraging technology to drive business success.

Here’s What You’ll Learn from the Video

- Difference between brand equity and performance brand
- Marketing trends that are driving change
- What does performance branding look like in practice?

#performance #marketing #branding #brandloyalty