Why influencer beauty brands ARE FAILING!

This video is about influencer makeup brands and why they don't work out! Enjoy :)

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[solangepolegar]

Hyram was always a baffling phenomenon to me: he just copied Paula’s Choice and Dr. Dray’s information on skincare and sprinkled it with his own misinformation, both because at the end of the day he wasn’t a skincare expert nor tried to learn about it, and because he accepted sponsorships that made him spew fearmongering nonsense. Never clicked with me, I tried for a couple of months during the hype but I just couldn’t.
And I can’t understand how everyone so quickly forgave Patrick Starr when he was, live on Instagram, tongue-kissing another influencer during a covid party just to show off some twisted kind of privilege. All that blatant lack of care, the need to show off some weird exclusivity that spews classism and self-entitlement while so many were dying and we were all locked in our homes… That is a piece of human garbage. People can grow and learn, but I can’t look past it. Yet he launched his brand, and I constantly see influencers mentioning or trying One Size… Not my thing.
The same as NikkieTutorials coming out supporting James Charles – even if it’s just a nice comment on his launch. As much as I support raising voices for the trans community, someone who publicly sides with a Pred for views is off my list. Don’t know when the beauty community decided to start forgiving James Charles, but it’s not our place to accept his half-hassled apologies…
Looking back, the Morphe crew and adjacent big influencers were always a group I never paid much attention to. I tried for a while with some of them but their personalities didn’t jive with me, something felt too fake and pushy. And turns out they were mostly crappy people, so, as much as I still waste time on the internet, I’m glad I didn’t contribute for those ranks.

[morgianasartre]

Honestly I don't think Hyram is that passionate about skincare anymore, he has his coffee brand now and the podcast which has nothing to do with skin. His content was becoming quite repetitive and I'm guessing he just felt that he has done all he could in the sphere given his limitations in knowledge, he can't really compete in the long run with creators whose content is based in ther professional expertise without just copying them and repachaging their info the way he had always done with Dr Dray (by his own admission).