celebrities need to STOP creating beauty brands!

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Edited by Israh S.

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0:00 - intro
5:10 - a brief history of the celebrity perfume
11:29 - the power of celebrity
15:54 - why is everyone jumping on the bandwagon
19:39 - the downfalls
29:05 - the environmental impact

[writteninstars]

In the 2000s, it was perfume. In the 2010s, it was make-up. The 2020s will be about skincare post pandemic.

[Chuuzus]

i think the funniest is when celebrities who are millionaires and have already great skin, decide to open a skincare brand like as if it’s their product that is the reason why their skin glows

[rachaelsperspectives]

Like someone said; "Skincare, holistic health and beauty is becoming like fast fashion."

[rootsm]

It’s very frustrating because there were so many black owned cosmetic brands that were trying to bring shades for darker skin women into stores, but they never got enough support or light shown on them. But the second that Rihanna launched her line people instantly started crediting her as if she was the first person to ever do it and that’s just so untrue.

[BrieFee]

the most disappointing thing about this trend is that most of the time there is no transparency regarding the production of these products

[claudiax]

I’m just thinking about how environmentally unsustainable this overproduction of beauty products is…

[brigittesantos]

As someone from the 3rd world, I must say: most of the world's plastic waste (single-use plastics) is sent in sealed containers which are opened in Latin America countries or even insular Asian countries. That's how this trash "disappears".
If by any reason this traffic doesn't get to its "original destination", then trash is thrown in the middle of the ocean, on international waters.

[allieyasmine]

I think that rare Beauty and Fenty have grown beyond their celebrities and are actually quality make up brands because I literally used them on the daily and there’s amazing

[Chuuzus]

i feel like celebrities saw that the beauty brand worked so well for Rihanna and then they all decided to start opening their own make up brands

[isalewis]

They especially need to stop with skincare

[mohdafiqmatrazai]

Fenty Beauty and Rare Beauty are two of the best, and I feel like they're moving towards making the brands more than just the celebs behind the names. Also kudos to FB for doing the most for those from different backgrounds and ethnicities.

[Itsme_]

I agree about Rihanna’s brand. It was definitely needed. As a dark skinned black woman, in the past so many brands overlooked people my skin tone and darker until Fenty. After Fenty, the companies that used to ignore us finally increased shade range. As if we just came into existence.

[yourlocaldyke]

i feel like fenty has sort of grown beyond rihanna. like it's now a legitimate makeup brand like mac or estee lauder and not just a celebrity owned makeup brand

[faith]

i absolutely LOATHE when a celebrity gets plastic surgery and then tries to sell a product that claims to correct an area they corrected with surgery. like when celebrities get a shit ton of lip filler and then try to tell us how well their "lip plumping" gloss works, or get botox and try to tell us it was their skincare cream that made their skin smooth.

[sebumpostmortem]

One moment of recognition, please, for the goddess *IMAN* who created her own brand in 1994 due to the lack of darker shades. 🧛🏻‍♀️🖤

[filmaddict]

fenty and rare beauty are great and im glad these specific celebrities came out with beauty lines. but after rare, literally any other beauty line I ignore lmao. Even JLO, like youre telling me that olive oil did that to your skin and youre gonna release a whole product line?? its so funny these celebs think we're dumb its just annoying and lowkey insulting lol

[myBquest]

I feel proud about the younger people not trusting celebrities anymore. It was a fresh breath of air inside all of this info. Thank You!

[TM-dqlr]

I think there is a niche for influencer brands being worthwhile. The best example that comes to mind is Christine's Holo Taco. She had been painting her nails forever, and she set out to make nail polish that eliminated all of the frustrations she had with other nail polish brands. Holo Taco is genuinely the best polish I've used, and it's also decently priced. I appreciate the occasional situation where an influencer creates a brand that THEY genuinely believe in. It helps me cut through an insanely oversaturated market and find the product that actually works well.

[soph]

The most hilarious thing about Harry Styles's stupid cosmetic line (besides the name) is that it's like 40 bucks for the most piss poor excuse of a yellow nailpolish you have ever seen.
Nothing about this is Pleasing, Harold

[kaitlynhc]

As someone who works in a large online beauty retailers warehouse, the sheer amount of waste that is produced by a single brand in 1 pallet of stock is enough to have made me a full nihilist on these companies ever changing or helping the environment. I promise you, even the brands pretending to be ‘green’ or low waste are sending excessive amounts of cardboard and paper in their boxes. Not to mention all the tiny plastic gifts with purchase and sample sizes. The pallets are all wrapped with soft plastics, some of which can’t be recycled at all. L’Oreal will send single products in huge boxes, Korean companies often fill boxes full of plastic air bubbles, it goes on. We are doomed as it is with just what my workplace produces, never mind how many millions of other beauty warehouses turn over the same amount of waste in just a day.