Sergei Polunin // It's not fitness, it's life by Equinox (original ad)

Video: This is the first version of Equinox's original campaign named "it's not fitness, it's life" featuring Sergei Polunin. It appeared online on January 2019 yet it dissapeared shortly after and a second one emerged with another dancer having replaced Sergei Polunin. Since people have been searching for the first version of the campaign, this is the one :)
"The elements that Equinox's campaign celebrates through dance, movement, vocals and real-life emotion are Spirit, represented by Grammy Award-winning performer Ciara; Energy, embodied by a group of freerunners, parkour athletes and stuntmen; Light, depicted by Maria Borges, which she describes as "such a special experience - especially when they covered me head-to-toe with 200 bottles of lip gloss to get into the part!”; Love, displayed by Knight's long-term collaborator Jazzelle Zanaughtti and her partner Sadiq Nasir; Water, represented by models Hannah Ferguson and Richard Ampaw; Life, personified by ballet dancer Sergei Polunin; and Voice, which musician Saint JHN expresses by reciting the It’s Not Fitness, It's Life mantra."
I don't own the rights of the video. It was uploaded based on Fair Use law for entertainment purposes only and not for profit.

[nicolehourcade]

Beautiful, i hope we keep save the life...Quite interesting

[davidlipman]

This is not the original ad I wrote and created "it's not fitness. It's life.

[suzannehayes]

So annoying they redid this ad - Sergei can’t be bettered!!!