Shopify: 'Connect to Consumer' Is the Future of E-Commerce

Shopify President Harley Finkelstein joins Emily Chang, as the company launches their new semi-annual showcase Shopify Editions, to discuss the new era Shopify has dubbed "connect to consumer" (C2C) that they say will disrupt D2C. Plus, his thoughts on the macro environment and potential recession ahead.

[joyboy-zx]

Shopify enabled an entire generation of entrepreneurs 🙏

[donmugambi]

The Shopify CEO has a quality camera and sound setup.

[charleswoodland]

nothing feels great than having relationship with the brand

[scotsronaut]

“Twitter is the digital townsquare, where people can freely share ideas and have open and unrestricted conversations”

Shopify guy - “you need some capitalism in there, not enough reckless consumerism in this town square, cos I need more money”

[loudboomboom]

Trying to buy direct and avoid Amazon is certainly something I strive to do.

[spiritedlearner]

Building the direct relationship with the brand. That's really interesting.

[jimwatchyyc]

I think he means “connect with consumers”, no?

[Otter-Destruction]

I made money on shopify going up and shopify going down

[fred]

They always try to put two companies against each other

[tobias]

Here's the deal, who has actually started a shopify store and actually made money?

[dynamics]

Passive income is the only way you can be part of 10% population and seprate yourself from the Average population. YASIN NABI--

[rubes]

I don’t know, I’m trying to be an entrepreneur and I see e-commerce software like shopify as another middle man. Entrepreneurs are strapped for cash, and should reinvest their money in their own business, not Shopify’s expensive engineers, programmers, executives, and CEO, all whom make 10, 000 times more money than pretty much all of their customers. And with gas, shipping, and many other inputs cost rising, and I’d say the best way to connect to customers is to keep away the giant corporations filled with useless white collar workers sitting in their cubicles looking at their phones and chatting at water coolers. lol. Keep your costs low, products excellent and cheap, and make a DIRECT connection to the customer. Cheers to shopify shareholders and execs in their lambos and yachts.