YouTube Ads For Music Marketing

Ever wondered how you can promote your music videos on YouTube? I've found the most cost effective way to be YouTube ads. When it comes to music marketing I use Facebook Ads to promote my streaming platforms, email list and product offerings, but I use YouTube ads to promote my music videos.

(if its sold out, new spots are added every day)

Talk to me on social media:

Listen to my music on Spotify:

#MusicMarketing #YouTubeAds #GoogleAds #Spotify #SpotifyMarketing #SpotifyPromotion #MusicPromotion

The following are Amazon / Sweetwater Affiliate links for various products I personally use. If you purchase anything from these links I get a small commission for referring you to the product, which helps my channel for no additional cost to you :)

Video Gear I Use:
Adobe Premiere Pro, Full Creator Cloud Suite

Music Gear I Use:
Computer: iMac 2019, MacBook 2018
DAW: Logic Pro X & Ableton Live 10 Suite

[SoloHittzMusic]

I got one video at 61k and did this in 3 months and now running it for a dollar a day. 600 views a week and now finna focus on dropping some more music ✊🏾love YouTube ads!

[maxmuscato]

You might want to do an updated video. Youtube released a new layout with new options for objectives and campaign subtypes such as "Video Views" & "YouTube Engagement" to target subscribers. However, some people may not have the option for YouTube engagement. Also, giving "Multi-format ads" as an option too when you're setting up the ad.

[YeyoTV]

we need a update for this video youtube change the settings a lot, jejeje

[yusnotyus]

I just started my first youtube promo campaigns last week and went a completely different route, but it’s very interesting to see your approach. I selected all countries for my audience, but limited to placements on channels of similar artists, major record labels in my genre, and major music blogs in my genre. So far the campaigns are doing great, I nearly doubled (!) my subscribers, and spoke with a google ad specialist this morning to optimize my campaign. I would love to get similar results for only US audiences. My best ad campaign has $0.012 CPV and this was done with the no goal campaign.

[MXTV]

Do you have an updated version of this video? It looks like awareness and consideration, has merged with brand objectives.

[miapetersmusic]

Great video as always, I love how unscripted your videos are and how it just feels like you're listening to a friend showing you something new :)

[HKKetoRecipes]

I ran a lot of these for the last Demonic Resurrection album. It did pretty well I think.

[LyricistRightHere]

is it possible to make the ad start at a specific part of the video or song?

[KennyGuyemusic]

Hey Andrew! do you know how I can select the part of the video that I want to be in the ad? I want it to start at a certain part in the song that would draw the most attention, and not just start at the start of the video.

[bradmotoko]

Once again, great videos Andrew. Would be super interested in a video where you run through all the ad platforms that small artists have available and you give quick 1-2 minute assessment of each of them, perhaps even a ranking or scoring element to it.

[naveedahmedny]

Love this and would definitely love to see a video where you talk about results, what a "good" cost-per-view would be, an analysis of the engagement quality, etc

[Vlade.Jovanoski.Official]

What are your thoughts on doing 15 second NONskipable ads? Rather than a 5 second skipable?

[Enginerosemusic]

I’m thinking of creating a 100 playlists with all music genres and then putting my song on top once in a while but as my own brand, this way even though your song doesn’t get major playlisting you have your own playlists you can put your song to 🎉

[natecabrera]

Hey bro, google ads have updated their google ads page and this video doesn't show how to use the new features google is now pushing for that. if you can do another tutorial that would be great!!!

[Vlade.Jovanoski.Official]

What would be the difference between choose 'Brand awarness and reach' vs 'Create a campaign witbout a goals guide'? The options in both seem identical?

[Doogie]

Honestly this channel is clutch I’m running a placement ad rn and hate the actually engagement view are good but I wanna try this wanna as well to get better results thank you Melvin 🙏🏾

[ImActuallyABanana]

everything has changed would you consider remaking this for 2023

[JamesonTabor]

Hey! thanks so much for this video Andrew–UPDATE: google has moved the content exclusions tab elsewere (to account settings, which I'm honestly having trouble finding, despite reading their "help" page on it). I feel like this is a pretty crucial part of how you ran your campaigns. Any thoughts, or a potential update on how to get this part to work?

[shreyk]

I think its probably been asked quite a lot of times but can you do an updated video as the settings and a lot of things seem to have changed. It will help incredibly, Many thanks.

[NuceMusic]

You mentioned that most of the skippable ad views are 5 seconds - but I thought that in order for a view to be registered, it must be at least 30 seconds, or some form of interaction must take place?