TOTAL PANIC at NY TIMES as Hollywood ADMITS WOKE MOVIES are DYING!

For nearly two decades, Hollywood has seemingly missed no opportunity to sound the alarm about climate change.

There have been documentaries, most notably “An Inconvenient Truth.” Superheroes have been concerned, with Batman bemoaning mankind’s treatment of the planet in “Justice League.” Nary an award show goes by without a star or several begging viewers to take environment-saving action.
So it was startling when the weather-focused “Twisters” arrived from Universal Pictures this month with no mention of climate change at all. If ever there was a perfect vehicle to carry Hollywood’s progressive climate change messaging — a big-budget movie about people caught in worsening storm patterns — wasn’t this it?

Apparently not. Movies should not be about “preaching a message,” Lee Isaac Chung, who directed “Twisters,” said in a prerelease interview that served as a dog whistle to conservative ticket buyers.

Trend spotting in cinema is a hazardous pursuit. Sometimes a movie is just a movie. “Twisters,” however, is emblematic of a clear shift in Hollywood: After a period of openly using movies to display progressive values, sometimes with success at the box office (“Barbie”) and often not (“Strange World,” “The Marvels,” “The Color Purple,” “Dark Waters”), studios seem to be heeding a message that many ticket buyers — especially in the center of the country — have been sending for a long time: We just want to be entertained, no homework attached.

Put bluntly, it amounts to an attempt by Hollywood to bend to red state audiences.

“It’s a reflection of economics and the desperation of the film industry,” said Corby Pons, a movie marketer who focuses on the faith community and is based in Nashville. “We want you to attend our movies. We need you to attend our movies.”

Disney, which owns seven studios, including Pixar, Marvel, Lucasfilm and 20th Century, has put its creative ranks on notice. “We have to entertain first — it’s not about messages,” Robert A. Iger, Disney’s chief executive, said at a conference late last year. “I don’t really want to tolerate the opposite.”
His comments were a sharp reversal from Disney’s shareholder meeting in 2017, when he spoke with pride about more openly weaving sociopolitical messages into the company’s movies. “We can take those values, which we deem important societally, and actually change people’s behavior,” Mr. Iger said then. (The shift seems to be going well, with escapist Disney movies like “Inside Out 2” and this weekend’s “Deadpool & Wolverine” arriving as instant smash hits.)

For 20 years, Participant Media was Hollywood’s pre-eminent maker of films with a conscience. “An Inconvenient Truth” was one of its early successes. But the company shut down in April. Participant relied on studios and streaming services to distribute its eat-your-broccoli documentaries and dramas about underrepresented communities, and those partners have cut back on such “niche” content in favor of more populist offerings. Streaming services like Netflix have also started to sell ads, and advertisers prefer all-audience, apolitical content.

Paramount describes its current focus as “all-audience, flat-out entertaining films.” Those include “Gladiator II,” one of the most-anticipated movies of the fall. “Many moviegoers don’t want agendas or Hollywood telling them what they should be thinking,” said Chris Aronson, Paramount’s president of domestic distribution. He cited “IF,” a feel-good PG movie that came out in May about a girl with imaginary friends, as one that “resonated strongly” with ticket buyers in the heartland.
Image

EXPLORE MORE

College and College Life

Bud Light Controversy And Updates

Target Controversy Series And Updates

SUBSCRIBE TO ADAM POST SPEAKS:

Follow ADAM POST on Twitter:

ADAM POST email:

ADAM POST twitter:
@comicswelove

#hollywood #woke

[scottmcloughlin]

We want Hollywood to fail. We want everyone in Hollywood unemployed. Forever. NYT too. This is not "a debate." This is not "a game."

[johnnyfreak]

Everything woke turns to shit...PERIOD

[jamesl]

Stars who fly on private jets & own giant mansions with pools + large pools/ gardens lecturing us on leaving a smaller carbon footprint. What hypocrites.

[lisapop]

It's not about conservatives. It's that people are just sick & tired of how heavy-handed they have become. Don't fall back into complacency.

[LuigiTheMetal]

Hollywood has never been good in decades.

[mrezgolucky]

Too bad Bob Iger didn't heed his words when he released The Acolyte. Talk about a disaster of woke propaganda.

[richardcorwin]

Amazing at the amount of cope these intersectionalists are crying about. Need more popcorn!

[azulgt]

How is it Bob Iger's job to change anybody's' behavior. Did somebody determine his political agenda represents perfection?

[kendalrusk]

I hope they finally get the message because I want to go to the movies again but everything they made for the last few years sucks!

[kwf]

Not ever paying to watch. The Hollywood era is over

[lisapop]

Tornadoes happen every single year. It's impossible to tie it to 'climate change' because we have had unbelievably strong storms in cycles. Same with hurricanes.

[markhowd]

Can woke films be dying, when they were never alive ?

[barneymiller]

The problem is that at this point I am hypersensitive to all things Woke. If a woman has a single boss babe line, a single climate change reference, single woman demeaning an incompetent man, a character who isn’t heterosexual, …, I am taken out of the movie and pissed off. I can’t even rewatch movies and shows I previously watched and had no problem with because so many have these references.

[CosmicRay]

Heard an author saying that for years everything published book wise in the main stream has been superwoke. We hear about movies, magazines, comics, games sales tanking but never about books. Are the sales down in that industry too? Can you investigate for us?

[langbo]

Hollywoke going broke 💸
We love to see it.

[shemyaza]

Every openly hypocritical celebrity climate activist: "Its ok for me to do all these things because theres only one of me, and one person isnt going to have an effect. But there's alot of you."

[marco]

More fabulous work. Lately I have go look for you, you don't show up on my feed like before.

[cherylM.]

I don’t watch or have anything woke in my world. No woke shows, no theaters and especially any company that pushes woke agendas. No more Uggs for me…done

[frankpaws]

The smart ones of us all know in 2020 this was going to happen. And now they are reaping what they sowed!

[darthzero]

8:46 Agreed Adam, I’m sure by now everyone knows Boob Igar is just a Word Salad Chef, nothing more. He continues to serve up wilted leafy greens with no protein or other nutrients and no substance lol.. smh