Doug DeMuro: How Car YouTube exploded into a $37M Business

Doug DeMuro is a YouTube creator and entrepreneur who reviews cars on YouTube. His company Cars & Bids received a $37 Million investment from the Chernin Group.

Doug's Channel: @DougDeMuro

00:00 Who is Doug DeMuro
02:30 The Story Behind Doug's $1,250,000 Porsche
05:18 The Genius of Cars and Bids
10:50 How a first date turned into a YouTube empire
15:56 The secret to Dougs success on YouTube
18:48 Reactive Ideation
20:28 What makes a great review video?
24:30 Why YouTube is harder now
27:50 Why Doug shoots with an iphone
31:50 Authenticity in brand building
35:05 Why Doug Creates Alone
37:00 When Doug DeMuro's went full time YouTube
40:05 Obsession with views and subscribers
41:50 How to stand out in a crowded field
44:50 The TikTok Invasion
46:30 Doug's Secret to Lo-Fi Thumbnails
48:55 How many views equals $1
52:35 Transitioning to TiKTok
53:48 The $37 Million Dollar Email
57:30 Doug's advice for career creators
1:00:33 Why Doug turned down thousands for brand deals
1:02:58 Doug's role with Cars & Bids
1:04:43 Doug's guide to launching anything
1:07:38 Selling Cars & Bids for $37 Million to Chernin Group
1:10:15 The Major Drawback to Investing in Creator-Led Businesses
1:14:14 What is Doug using the money for?
1:17:50 The moment Doug's life changed forever
1:24:07 Doug DeMuro's next move
COLIN AND SAMIR’S NEWSLETTER

ASK US A QUESTION

TOOLS & RESOURCES

LISTEN TO THE SHOW

GET IN TOUCH

JOIN OUR COMMUNITY

ABOUT US
We’re Colin and Samir, creators based out of Los Angeles California. We make videos about the creator economy, and the lessons we’ve learned over 10 years of being on YouTube. We also interview creators and try to get to the bottom of what’s working on YouTube and where the creator economy is headed.

[BoomTharis]

Seeing Doug in 24 fps is so surreal to me 😂

[milesfisher]

Doug is an absolute hero. Passion and consistency with an ingredient no one else can emulate. Such an inspiration...

[nelsonedwards]

THIS… is my most anticipated Colin and Samir interview of all time. First, I’m going to thoroughly enjoy this interview in its entirety, and then I’m going to give it a Doug score.

[lclc]

This interview is JUST what I've always wanted!

[IILORIMERII]

Doug's personality is the sole reason for his success... he's so genuine

[matthewjswider]

Doug is an absolute treasure. He deserves every single success he gets. And I’m super happy to see you guys talking to him.

[BakerWild]

Doug gets his passion and energy across on camera every time, I respect that

[jpminetos]

So glad you guys brought Doug on! I think he’s often overlooked since he doesn’t fit the “YouTuber archetype” but one of the smartest minds in the space.

[PushingPistons]

Ayye that was me that came up to Doug 😂 I was the tiktoker. This was such an amazing video that I resonate with so much! 45:04

[AsianFoodNerd]

🚗 Doug is the only used car salesman I trust 😊

[eduardopuente]

Let’s appreciate the fact that this is the only YouTube channel that does podcasts intros correctly! Never seen any other channel truly capture what the episode is going to be about like Colin and Samir do!

[robbvaules]

I enjoyed the quirks and features of this interview.

[goldringphotography]

I’m totally one of those early readers who just followed him to YouTube. There was such a sense of genuine happiness I felt when he bought his Carrera GT. This was an interesting interview to see his insight into how things got started and where he thinks things are going.

[anakLA]

THIS...is something I'm glad I spent my Monday afternoon on. great job Colin & Samir! Doug is a vibe

[danwilson]

Doug getting into a 2million dollar car with shorts and a t-shirt on keeps it real. Doug deserves all the fame and fortune he's got. Straight up guy who I enjoy watching. Loved the shout out to Chris Harris. Congrats on the success. I'll watch your car reviews as long as you keep making them.

[kodywillnauer]

Doug’s comment on the sale of cars and bids gives him money to be free is probably the most low key head nod comment I’ve ever heard on an interview like this. Doug’s earned it. Great interview.

[Plants_by_barrett]

I met Doug in person at Cars n Coffee in Rancho Sante Fe, he was just hanging out by himself photographing some esoteric old British car. He was super nice, spoke with me for about 30 min. He's the real deal, an absolute car enthusiast and genuine dude!

[kigas]

Been subbed to Doug for more than 5 years now, happy to see this interview!

[brickupdate]

So excited to see Doug featured on your channel! His story is amazing. Can't wait to listen to the full interview.

[AndreiJikh]

Great interview! Really resonated with doing youtube ... "you need to have a long period of time with nothing to lose, and nothing to gain." It's a very unique circumstance that's not very realistic for most, but almost a requirement doing something for years without monetary gain