The Evolution of Jaclyn Hill And Her Content

Hi friends! SO todays video was a big one to make and I hope you guys like and enjoy it! I had so much fun doing this video and doing all of the research and I would love to know your feedback! I love you guys so much and I will see you in the next one!

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[shayladenigris]

Jaclyn waited WAY too long to launch Jaclyn Cosmetics. She could have been one of the first Youtubers to really come out with their own brand, but instead she got so caught up in Morphe that she completely missed her prime. By the time she caught up, the market was already way too saturated and people were already starting to distrust her. She really should have launched when she peaked after Champagne Pop and the first Jaclyn Hill palette.

Edited for spelling 🙄

[migoreng]

jaclyn hill seems like she was born to be in some mlm lmao
she's really convincing but at the same time she keeps it casual so you dont notice a friendly chat is basically a sale pitch

[evabeezero]

Morphe seems like the Raid Shadow Legends of the makeup world.

[Carmina]

Dude...lipstick-gate was LAST SPRING?? It feels like it was yearssss ago!!

[isabella]

Unpopular opinion: Morphe should have taken way more responsibility for the vault. Jaclyn is an influencer who collaborated with them, not an owner. She isn’t responsible for quality control issues. Morphe did her dirty and let her take the blame for their shady business practices.

[juliem]

I think a lot of people, including myself see the old Jaclyn as a representation of a bygone era of beauty YouTube. Watching her progression from doing beauty and makeup because she loved it, to her doing it purely for business aligns pretty much exactly to what happened to the beauty space on youtube. It's sad to see. I think now people are becoming tired of the insincerity and we are starting to see another shift in beauty YouTube--one that leans towards realistic beauty advice and honest communication, and it's a change that I can't see Jaclyn being comfortable with.

[biggnome]

I hate the jokes about her face and her weight. She is no angel but no one deserves that and that must be so hard to see

[hannahmilliken]

Smokey Glow: "Her brand is always going to be under a microscope"
Me: Literally

[cc]

to put it simply, jaclyn is NOT cut out to be a CEO. the pr major in me cringed so hard at her response to the lipsticks! i even did a case analysis on it for my crisis communication class bc it bothered me so much 😂

[samofsamnation]

There’s something to be said about people crucifying women over men in the beauty community. To my knowledge, Jaclyn hasn’t had such a long standing history of disgusting behavior like Jeffree. His launches also face similar problems to Jaclyn’s. Yet Jaclyn gets crucified and Jeffree stays okay. How does this keep happening? Keep the same energy y’all.

[asternLilac]

I feel like Michelle Phan would be really fun for this series. I feel like she’s one of the OG beauty channels, and especially with how much her content has changed and is now no longer is really on YouTube anymore, would be really fun to explore.

[danielled]

“Consumerism” is the first word that comes to mind when I think of Jaclyn and her brand.

[meaghanceciliawood]

Does anyone remember that painful Kim K collab? I think her personality thrives better on its own (on camera) than with another person which may be why she often avoided collabs.

[ninewectawski]

Jaclyn grew up with a salesman, she watched her dad talk people into anything and everything (including hundreds of thousands of dollars of their money, “allegedly”), and when you grow up watching your parent selling whatever it is to their people, you will pick up those same traits, whether you want to or not.
When I found out her father was a pastor, it was a “ah ha” moment to me. There were things that she said and did that reminded me of a pastor I knew in my younger years in the church.
.. You ever watch a pastor speak to his people? Their energetic, lively, say all the words they know people will believe n hold onto, their loud in the voice, loud with their body & hand gestures, smiling, selling you this happiness. And when your sitting on that pew, when your clapping, dancing, singing along, when your feeling all that your pastor is saying to you, when you feel lifted up by your pastors words, that is when the collection plates/baskets come out. And at that point your happy, your in the trance, you are wanting to help your church, your pastor, so you are gonna give as much as you can, your gonna buy those cookies and pies even if you don’t eat sweets, all for your pastor/church.
... Jaclyn has run her YouTube Channel the same way. Go back to her old videos, watch her body movements, watch her mannerisms, see her energy, listen to the words she uses to sell you on that product, she is a salesperson to the fullest and knew how to get people to follow and get people to buy.
I believe that what she picked up all those years of watching her father in the church (where he was able to take so easily from his people), helped her build her channel, helped her talk to her followers, helped her to sell whatever it was to her people, and she succeeded greatly by doing so. Like Smokey Glow said, “she talked so good about this product in 2014 it made me want to go and buy it”, and I I have felt that same way. 10 people could tell you about the same product, yet there’s something about Jaclyn, about the way she really goes in and makes you feel like you cannot live without this product, that you cannot go out in the world unless you have this product on your face, she is that good, she learned from an early age and has mastered it to the fullest.

.. You did a great job on this video, love your channel and content.

[Naptural]

Enjoyed the video! Just wanted to correct some things here as someone in the beauty industry who also arose at this time: Patrick Star, LauraLee, etc are not “First Gen” Beauty Gurus, The “First Gen” Makeup Beauty Gurus are Michelle Phan, JuicyStar07, AndreasChoice, JLovesMac01, Jacqueline Hill, Jackie Aina - Formerly Known As LilPumpkinPie, Nicole Guerro, Kandee Johnson, ItsJudyTime, DulceCandy, BubsBeauty... the list goes on, but certainly NOT the former... PStar, LauraLee, etc would be considered the “New Generation” of Beauty Guru. Also, the Makeup/Beauty Guru “Boom” was in the year 2012-2016... that was when the industry was solidifying and gaining real steam as a viable career path. What we see now is not the “Boom” of Makeup/Beauty Gurus, it is the Manifestation of the second generation of Makeup Gurus going after the career path created by the “First Generation” with specific intentions to monetize it for financial gain through any means necessary, and most times through intentional controversy. It’s important to correct this information because you have such an informative series here that I feel like it should be accurate for anyone wishing to use it for reference. 2012-2016 was the “Golden Age” for us original beauty gurus. Right now is the continuation of the career path that many of us helped to build. XOXO!! ❤️❤️

[pennyroyal]

Makeup isn’t made/produced in “labs”. Makeup is produced in factories. Saying “the lab” isn’t accurate. I grew up in a town where lipstick and perfume were produced and I knew people who worked in the cosmetic factories. Development of the product is done in a lab and mass production happens in a factory.

[aunnaw]

oh boy, i feel like this is gonna be an interesting one.

[willferrett]

I think “The Evolution of” series is becoming a favorite. I just love listening to you talk!

[laciena]

As someone who watched the beauty community from the very inception in 07-08, People keep accrediting Jaclyn hill for the first mainstream collab but it was actually Michelle Phan with sephora and then Làncome back in 2010 and 2011. I wish ppl would stop giving her this credit. Yes she had the first MAJOR collab but it was NOT the first collab in general..

Michelle Phan was also the first beauty guru who started the modeling intros with music. She is the one who needs to be credited for the editing styles. She was before her time and adding creativity to her tutorials by adding back drops, voiceovers, skits and using high quality camera equipment, whereas everyone else wasn’t.

20-23 year olds keep talking about the new generation being the first and they weren’t. It’s understandable that you all don’t know this because most of the new viewers were in grade school when the beauty community was first forming.

The Patrick Starr and manny MUA and jaclyn Hill etc. (because they joined as the community peaked) were NOT the first generation. It drives me bonkers when ppl say this, totally erasing the actual First generation who fought to make their content worth being paid for and made sponsorships possible and other paid content possible.

[megandcochrane]

“From a 2020 prospective...”

Hindsight really is 20/20