VRIO ANALYSIS The what ,why and how

#VRIO #Vrioanalysis #MBA #EnterpriseStrategy
Value ,Rarity, Imitability and Organisation are what #VRIO is about. Focused on MICRO aspects of the product or service, #VRIO goes a long way in assisting the managers in identifying the built-in capacities of the business, some of which might easily escape attention as a value creating quality. This video discussess the apllication of VRIO in a number of brands with the view to help create a more practical understanding of this popular principle .#VRIO needs to be applied together with few other principles such as #SWOT, #BLUEOCEAN etc