Starbucks SWOT Analysis

This lesson on Business strategy introduces the idea behind doing
SWOT analyses.

This video is part of a series of short lessons about Business Strategy. The complete module can be found on Udemy, as a core part of the MBA in a Box course by CEO Valentina Bogdanova and 365 Careers.

The course provides a complete Business Education: Business Strategy, Management, Marketing, Accounting, Decision Making & Negotiation in just under 10 hours.

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Strategy module table of contents:

MBA in a Box: Introduction
1. What does the course cover?

Section: 2

Strategy: An Introduction
2. The role of Strategy and what makes a Strategy successful
3. The difference between Corporate and Business Strategy
4. The importance of the Mission, Vision, Goals, and Values statements

Section: 3
Strategy: The industry lifecycle model
5. The four stages of the industry lifecycle model - An introduction
6. The strategic importance of the industry lifecycle model
7. The Introduction stage - A new industry is born
8. The Growth stage - An industry in its expansion phase
9. The Maturity stage - An industry at its peak
10. The Decline stage - An obsolete industry

Section: 4
Strategy: Porter's Five Forces model - The competitive dynamics in an industry
11. Michael Porter's Five Forces model
12. The threat of new entrants
13. The threat of substitute products
14. The intensity of current competition
15. The bargaining power of suppliers
16. The bargaining power of clients
17. Porter's Five Forces framework applied in practice

Section: 5
Strategy: Game Theory - Studying the interaction between multiple parties
18. An introduction to Game Theory
19. Zero-sum games - approaching situations with a win-lose perspective
20. Non-zero-sum games - considering both cooperation and confrontation
21. Tobacco companies - a real-life example of Game Theory application

Section: 6
Strategy: Focusing on the inside of a business
22. Focusing on the inside of a business - An Introduction
23. A company's lifecycle model - what should be done at different stages

Section: 7
Strategy: Acquiring a competitive advantage
24. The quest for a competitive advantage - An Introduction
25. The importance of building a sustainable competitive advantage
26. The role of resources and capabilities
27. Acquiring an actual competitive advantage

Section: 8
Strategy: The three main competitive strategies
28. The three main competitive strategies
29. Cost leadership - sell cheap
30. Differentiation - be different
31. Niche (Focus) strategy - find your niche market
32. The danger of hybrid strategies

Section: 9
Strategy: Corporate growth strategies
33. The types of growth opportunities companies pursue
34. Organic growth - building a solid foundation
35. Inorganic growth - leveraging M&A transactions
36. Horizontal integration
37. Vertical integration

Section: 10
Strategy: The SWOT analysis framework
38. An introduction to SWOT analysis
39. SWOT analysis in practice - Starbucks

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Strategy analysis has two main branches – analysis of a firm’s external environment and analysis of a firm’s internal environment.

SWOT is a famous framework that allows us to combine the two types of analysis. SWOT is sometimes referred to as internal-external analysis. The acronym SWOT stands for Strengths, Weaknesses, Opportunities, and Threats.

The first two, Strengths and Weaknesses, are related to a firm’s internal environment, while the last two, Opportunities and Threats, consider its external environment.

Internal strengths and external opportunities are vertically paired as helpful elements, while internal weaknesses and external threats are paired as harmful elements.

if we perform a company analysis, under strengths, we would expect to see its core competences, the areas where the business excels and has a competitive advantage over competitors.

Weaknesses are areas that need improvement. Such vulnerabilities place a company at a disadvantage when competing against other firms.

Opportunities can be seen as favorable factors existing in a company’s external environment, in the industry where it operates, and have the potential to improve its current results and competitive positioning.

Threats arise in a company’s external environment and might harm its current business.

[dwgrjsd]

Starbucks DOES actually adapt their product range to the separate countries' tastes. In Asia they offer noodle soup as a lunch option. When I went to Shanghai I saw that they were offering things with red-bean paste and also things with matcha.

[jimothybilliams]

I am a former Starbucks Barista (An in-store coffee kiosk, but still certified as a barista), "Superb supply chain management" Is laughably untrue in my experience, my store, as well as all all of the standalone stores nearby were nearly constantly out of several of our key supplies with the locations in the area setting up a barter system

[mahweerkumar]

this video helps me a lot to understand SWOT

[DFringeMinority]

First time I tried this brand was like 12 years ago in Mexico, because a friend of mine invited me one smoothie and I couldnt believe that what he paid was almost the half of my one day salary, years later I moved to Canada and I drink it once in a while, not a big fan really, last time I went It was like maybe 4 dollars for my drink wich is like 1/4 of my one hour currently salary... so, I still poor but at least I can afford a coffee...

[dhirajkamble]

Great video
Useful and informative
Thanks for sharing
Lot's of love from INDIA❤

[SMD]

From coming out of college recently, I'm unawaringly embarrassed within the food chain job industry. Unfortunately, that would have been a weakness added. Another weakness would be I guess would be employee turnover, in other words, having wrong kind of pple who doesn't have passion within the food industry. I guess for me sadly I'm one of those pple but the situationship within college professors/parents as well is that those jobs are recommended where the job has nothing to do or prepare for a career. An example would be like being a Five O agent investigator and to get the training ya have to be hired right away or some policing school not working at Starbucks or retail/factory and etc. Anyways, it's sad that life is a situationship within the weaknesses

[mahdi]

I have a feeling that my teacher is gonna use starkbucks as a model in the exam

[denisaputra]

Actually, the strength and weakness are from internal of enterprise e.g. the atmosphere of cafe. And the opportunity and threat are from external e.g. tha name of starbucks. In this video there are many data which should be in the external but into internal and vice versa.

[diminh]

anh Tuấn nhiều fan nhiều ngoài quá, em cũng vừa mừng vừa lo, sợ nhiều người tìm đến phiền anh, vui vì anh được thỏa đam mê ... chúc mừng anh nhe

[prashidhashrestha]

Thank u....this video adds value in my MBA study....
Can u make a TOWS analysis for the same brand as a another part of this video?

[like]

I feel like marking high turnover rate as a weakness is kind of unfair, since the industry standard is 150-400%

[cobraswhispers]

Was drinking coffee while watching this

[shreyareddychevireddy]

this is stupendous ....it help me a lot in my regular course of studies...thank you for such productive content....

[pranavjain]

Healthier lifestyle is being recognised as a threat.

[tminus]

watching this while studying in Starbucks lol am I the only one that finds this funny omg

[MrSaljstn]

Product not customized to local tastes became a strength for Starbucks

[kelvinfumo]

That cleared so many dough's I had about SWOT analysis

[aronjunio]

Sino nandito para sa Entrepreneur na subject

[girlmellaceus]

Short & sweet, thanks. That map @2.:28 is scary tho

[smaal]

Thank you for language Arabic very much