User Experience Laws everyone must know! | Laws of UX | Part 1

Good User Experience is not rocket science; it's common sense.
And User experience design is not just for big designers, big companies, and big projects. It's for every one of us.

More reasons we should learn User Experience.
Good UX will bring more Customers, Sales. Bad UX can ruin your business.

Laws of UX :

Aesthetic Usability Effect:
" Users often perceive aesthetically pleasing design as design that’s more usable."

Hick’s Law
" The time it takes to make a decision increases with the number and complexity of choices ".

Doherty Threshold
" Productivity soars when a computer and its users interact at a pace that ensures that neither has to wait on the other. "

Fitts’s Law
" The time to acquire a target is a function of the distance to and size of the target. "

Tesler’s Law
" Tesler's Law, also known as The Law of Conservation of Complexity, states that for any system there is a certain amount of complexity which cannot be reduced. "

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[sudharshans]

This video made me understand how to design according to the user perspective in a very easy way.

[SaveandInvestSmartly]

Hi Lakshmi.. I am beginner youtuber and watched your video in skillshare and then came to youtube. Your presentation and video quality are awesome! You deserve huge fan following. Wish you all the best!

[neelamsingh]

Great content ... It seems like you have also followed all the laws in your video to make it much more effective an engaging and the smile throughout the presentation added beauty to it. Great work keep doing good.