Going behind the scenes of circularity with ClubZERO | The Circular Economy Show

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Innovation is the driver behind the transition to a circular economy - business models such as ClubZERO reduce waste and keep items in circulation for longer, reducing the need to produce more materials. ClubZERO founder Safia Qureshi explains their business model, how it came about and how it looks to solve some of the challenges in reducing waste.
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Thank you for watching this video. The Ellen MacArthur Foundation is a UK charity that develops and promotes the idea of a circular economy, which - driven by design, eliminates waste and pollution, circulates products and materials, and regenerates nature.

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Brilliant video, brilliant idea and brilliant product, bravo 🍾

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