Lessons in Building a System that Processes More than 70 Billion Events Daily - Morri Feldman

AppsFlyer’s mobile attribution and analysis platform is used by the biggest and most popular applications on Earth, generating a constant “storm” of 70B+ events (HTTP Requests) on their microservices, cloud based platform daily. In this talk, Morri will share their technological choices which include Clojure as their leading backend language - and the decisions to migrate from Python for improved multi-threading and concurrency.

The backend was to built to be a robust system based on a diversity of open source tooling such as: Kafka, RabbitMQ, Aerospike, Redis and a host of proprietary in-house developed tools and services that enable the testing and adoption of new data technologies, continuous deployment, and large-scale monitoring of the system - including open sourcing production libraries for interoperability with core technologies.

This talk will also dive into AppFlyer's real-time back-end architecture & functional programming philosophy, what it is like to be a developer at AppsFlyer, and overall attitude towards performance, redundancy and resiliency for processing 35 Million events/minute at an average latency of hundreds of milliseconds per event.