Decoding the SEO Success Secrets of Pillar Pages - Webinar Replay

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“Decoding SEO Success” is where we break down the SEO strategies and tactics of popular software companies, so you can deploy them yourself.

Picture this: You are sitting on a wealth of content but it’s scattered around your website.

You have no go-to resource to send prospects to. And worse, if users want to find your best articles, they need to weed through endless pages of blogroll to get to them.

Pillar pages came into existence to guide both search engines and users through the content of a website. They help identify a site’s main topics and act as indices that are easy to navigate by bots and readers alike.

In our new webinar, we’ll share what exactly pillar pages are, why you should be using them, and which good pillar page examples to take as inspiration for creating your own.

Instead of vague theories, you will be presented with the actual SEO results of software startups using pillar pages successfully. We look at Betterworks, Drift, MailShake and TravelPerk.

During this live discussion, you will understand:

✅ The strategic importance of pillar pages
✅ The relationship between pillar pages, topic clusters and categories
✅ The 3 main types of pillar pages - and when to use which
✅ The crucial factors that will make your pillar page successful

And, we will have a deep Q&A part, so that we can answer all your questions.
For this reason: We are back to Zoom for our webinar. I want to see all of your beautiful faces and make sure that we can interact properly.

👩 About the hosts 👩

Viola Eva is passionate about digital entrepreneurship, flow and mindful marketing. As founder and SEO consultant for Flow SEO, she has worked with clients ranging from individual digital entrepreneurs, to software companies to multinational corporations and government institutions.

Sofie Couwenbergh is an SEO-savvy content strategist, consultant, and writer. She helps brands generate more qualified leads and keep customers engaged with engaging optimized articles.
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