Why Rolex Doesn’t Like Football

How Rolex became the most iconig watch brand in the world and why Rolex watches are so expensive.

⏱ Timestamps
00:00 Marketing the Extraordinary
02:13 The Rise of Rolex
03:26 The Evolution of Rolex
04:28 Rolex & Sports
07:26 The Future?
08:10 Video Sponsor: Learn Editing with Skillshare

🎬 About
Athletic Interest is a video essay series that investigates business stories from the world of sports.

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#rolex #redbull #sports

[okonomikatsu]

Because no matter how lucrative the modern football has became, it roots and identity is still deep embedded in the working class. That working class value of football doesn’t match the current Rolex brand identity.

[KingManPlays]

I'm not gonna lie. More than the animations and music, it was the Narrator's voice that made me love this channel so much and subscribe to it.

[betterchapter]

Bob- What's the time ?
Rolex owner- Takes out his phone

[tiadaid]

Rolex's association with F1 makes sense when you consider that timekeeping is part of the sport. The fastest car on the track is determined by the time to the closest milisecond. Plus, Rolex already has Sir Jackie Stewart in their pantheon of Ambassadors.

[socratias]

As I was at the gym watching the television there for a bit, I noticed Rolex billboards among other brands at a golf tournament. It was quite fitting imo, golf seems like a rich man’s sport and Rolex’ target audience are wealthy people.

[RealEngineering]

This channel is so so good. Huge fan! Looked for your contact information to reach out, but couldn’t see any.

[MMMFinance]

Athletic Interest are becoming the Rolex of the YouTuber's community.

[CAfakmykak]

0:00 Saying Rolex makes the best watches in the world is like saying Ferrari makes the fastest cars in the world. Just because they are the most well known doesn't mean they are the best.

[risunamashaba]

I love this channel

Most of the topics discussed I don't have an interest in except football but damn...the quality of work makes me watch all of it

[chauphan]

Roger Federer is extraordinary, a great sporting ambassador no surprise why Rolex always show off Roger image so impressive on their social media and website

[JTSuarez]

I would love to see how Richard Mille established itself in many sports in a really short period of time

[DarkmarioLP]

Great Video.
But I miss the Rolex connection to the 24h of LeMans.
Rolex watches where used to track the 24h back in the 1930s.
They still Sponsor the Event and the Winners get a one of a kind Rolex watch, exclusively made for the Event.

[JAG]

your average football fan can't afford a Rolex

[whochairs]

5:13 Red Bull actually already has this record with Sebastian Vettel in 2010. Obviously they wanted to break it with Verstappen for the headlines again though

[Atombender]

"Valued at $7.9 billion in 2020. That's impressive for one product that technically no one even needs."

Ferrari's 2020 high market cap was $56 billion.

[SeyiL-zklu]

still blows my mind how crisp the production, anmimation and audio is for all your videos. i mean you are probably using the same software as most but your videos are levels above any channel. incredible work.

[clipped]

No one does it like Athletic Interest, the animation are insane, the voice is already iconic and the subject matter... Triple threat, road to 1 Mill subs 🙏 🙏

[Limozo]

Rolex’s story is used regularly in marketing courses. It’s a whole thing of it’s own.

Great production also guys! As usual, see you keep improving
Cheers !

[CasualFriday]

Never considered the parallels between these 2 brands, but its definitely apparent now. Great video

[nkanyisowalter]

“We are not of the masses.” - Rolex Brand

Other brands: hey, hey. Come here, you are wanted and loved here.
😂