Check for Pretty Permalinks

So what are pretty permalinks? As the name implies, any URL should emphasize the page that it's all about.

Here's an experiment. Can you identify which URL is the pretty one?

vs:

You got it!

Why is this important? 

From a UX perspective, pretty permalinks can show what a page is all about, even before checking out the page. SEO-wise, URLs are a very important ranking factor so having this right is crucial for your SEO efforts.

With WordPress, this is simple to achieve.

Go to Settings-Permalinks and set on Post Name. Save. That's it!