How to Productize Your Services As An Agency?

As an agency, perhaps you think the services you offer are too unique to be structured as a product. But here’s why it is important to step out of that mindset.

Having a product-like offering allows you to scale bigger and grow more sustainably. You won’t find it hard to scope projects and won’t have to go overtime when projects get delayed. Instead, you will have more control, clear direction, and an enhanced projection ability.

In this video, Jan Koch, CEO of Virtual Summit Mastery, unravels the pros and cons of productizing your service to make your agency services look more attractive to your customers. Diving into his experience, Jan breaks down what it takes to sell your services as a product and stand out!

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📖 What You’ll Learn:

1. Why is productizing your service important? (0:00 - 2:17)
2. Pros of productizing your service (2:18 - 3:21)
3. 4 things that your business should have to productize your service (3:21 - 3:40)
4. How you can productize your service (3:40 -)
Start with one specific project (3:40 - 4:00)
Identify the repeatable steps to have a process (4:00 - 4:39)
Define SOPs (4:39 - 4:52)
Package the process as the product and charge upfront (4:52 - 5:45)

After you watch today’s video, go check out our FREE Agency Resource Pack…

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