Reduce Friction. Create effortless interactions for your customers

What’s the meaning of friction? “Is the unnecessary expenditure of effort to perform a task”. There is friction everywhere and once you see it, that’s it! You can’t unsee it. Then, we start wasting time and being less efficient. Friction hurts our customers experience and that’s something we need to avoid, we need to reduce friction at all costs to success with our business.

In our next online coffee, Gemma Rubio will be chatting with Roger Dooley; expert in neuromarketing, author, Forbes contributor and international keynote speaker. They will talk about the problem frictions create in our business and how can we solve it. It frustrates customers and reduce loyalty, and this negativity is not good for us and for our business. We will learn how to spot it, how to eliminate it and even how to use it in our advantage!