History of Sega | 1950 - 2005

Sega Corporation, software and hardware company created in the United States. But now based in Japan. That developed computers and electronic game technology. Sega originated in 1940 as Standard Games, a coin-operated game company in Hawaii.

While providing games for military bases, the company was called Standard Games, but, following a move to Japan in 1952, the company was renamed Service Games of Japan. Service Games of Japan later merged with Rosen Enterprises to create Sega Enterprises. Sega released a popular arcade game called Periscope in 1965 and also created arcade standouts Zaxxon (1982) and Out Run (1986). In the early 1980s, Sega released its first console system, the SG-1000, which generated more than $200 million in revenue. Over the next few years, Sega underwent several ownership changes. The company released more consoles-the Sega Master System (1986) and the Sega Genesis (1988) beginning a serious competition with its main rival, the Nintendo console, for control of the video game market.

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