Is Amazon Developing a Color Kindle?

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Amazon is hiring key executives and production staff to make a new breed of color kindle e-readers using Liquavista technology.
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I got excited when I saw the "Color Kindle" title...I thought you were talking about the exterior of the kindle. I wish you could buy them in colors other than black/white.

andalittlecreamsoda
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I want one :D  Would be nice if some kind of tablet from a known brand arrived with e-ink colour display so we can browse the web in the sun!

SproutyPottedPlant
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If they're hiring now, I wonder if they'll have enough time to get LV Kindles on the shelves this year or if they're aiming for next.  I have a Kindle 5 NT but I've been waiting for a Kindle DX refresh (or anything with a larger screen).  I bet those colors would pop more on the LV screens if they had a frontlight, so maybe I'll wait and see.  The rumors of a larger iPad are also intriguing.

MajorSeventh
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It's not being developed fast enough damn it.

dgamerman