The Biggest App Marketing Trends You Must Know About in 2023

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Are you ready for the future of app marketing? 🔥

In this video, we’re sharing the biggest app marketing trends happening now in 2023 that you need to know about!

We chatted with some of the top CMOs and leaders in the app ecosystem, and also reflected on AppsFlyer's data from 83+ billion app installs, to bring you actionable recommendations that will help you drive positive ROI for your app this year.

Make sure to watch until the end to discover which of these trends are best to add to your app marketing strategy and how to implement them. Let us know if you have any questions below in the comments!

🎞 Here's what we'll cover in this video:
0:00 - Intro
0:27 - Trend #1 - The economic downturn
0:57 - Trend #2 - Privacy is here to stay
1:56 - Trend #3 - Putting the customer first
2:25 - Trend #4 - Channel diversification

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#appmarketing #mobilemarketing #digitalmarketing