Forbes x TBWA - The Costs of Dysfunction with Emily Wilcox

"There's an agency culture and there's a client culture and then those two things come together. If you don't very quickly have a conversation about the third culture that you're trying to create together then it's a wish that it will happen naturally."

Here, TBWA\Chiat\Day NY CEO Emily Wilcox discusses with AB InBev Global CMO Marcel Marcondes, MILKPep CMO Yin Woon Rani and ROKT's CMO Doug Rozen that it's hard to be a good client - and it’s equally challenging to be a good agency.

A big thank you to TBWA\Chiat Day and Forbes for gathering industry leaders for a raw conversation about the importance of agency client alignment.