Forbes x TBWA - The Costs of Dysfunction with Erin Riley

"As agencies we need truth. We need to be told when it's not good enough and we don't fully understand the heart of the problem."

When clients and agencies aren’t aligned, achieving good work becomes nearly impossible. It’s crucial to be truthful when something isn't working and to find a solution together.

TBWA\Chiat\Day and Forbes gathered 70+ senior marketers and agency leaders in New York City to discuss how clients and agencies can together drive business impact.

Here, Chiat\Day CEO Erin Riley speaks with Forbes' Seth Matlins about why sacrificing truth means sacrificing innovation. Without psychological safety, we refrain from taking risks and, as a result, don’t disrupt.

It’s therefore vital "to challenge, debate, and be challenged."