Benefit's Bold Is Beautiful Project Is Back

Empowering women across the globe Benefit's 'Bold is Beautiful' campaign sees 100% of brow waxing treatments held at Benefit boutiques go to the countries chosen charity. For the UAE, the Dubai Foundation for Women and Children is in the spotlight. Helping to offer direct and immediate support for women and children in the region against domestic violence, child abuse and human trafficking the charity truly embodies the ethos of Benefit by empowering the women and girls it supports. Here daughter and niece of the co-founders Maggie Ford Danielson talks us through this year's campaign.