Data doesn't care about your feelings

This business video section explains why entrepreneurial small business owners need accurate granular data, metrics and analysis to make optimized decisions instead of just relying on emotions and gut feelings. It provides the real-world restaurant example of tracking detailed numbers on total customers served, plates sold per customer, food waste percentages, table turnover times, server seating capacity etc. to maximize business operations. The host emphasizes comprehensively measuring everything in your business, deeply understanding through data what's working successfully and then strategically using this quantified data analysis to rapidly duplicate these revenue successes across multiple business locations. He advises implementing this quantified data-driven approach from the very beginning of starting your small business rather than waiting until big problems arise to start tracking metrics.